Rectilinear composition

 

Create a balanced rectilinear composition that employs the ratios established by Von Goethe for harmonious color use – yellow/violet – 1:3, orange/blue – 1:2, red/green – 1:1. At least twelve distinct divisions for separate color areas are required. Either use colors in full saturation only or use six colors and their tints used proportionately to how light each saturated hue is tinted. An example might be the use of violet. At its normal #3 value and saturation, you would use three times as much of it as you would yellow at full strength. But, if you tint violet to a #6 value, you would need to dedicate only twice as much space to it, relative to the same yellow.

Part B – Create a rectilinear composition that exhibits the effect of extension contrast. Use the same outside dimensions as in Part A, but adjust your composition to accommodate the need for changing color balance in such a way that areas of disproportionate smallness and proximity to their complements, create focal points.

Format: Rectangle – 5 x 9” on both part A and part B.

Sample Solution

product introductions and short product life cycles, the movie industry is known for unusually high levels of advertising (Rennhoff & Wilbur, 2011). The average advertising expenditure for a movie amounts to $36m, with the largest part allocated to trailer advertising (Karray & Debernitz, 2017).
This high expenditure may occur because movie trailers are one of the most influential sources throughout the consumer decision process to see a movie. According to a study by Google, 94% of variation in a film’s box office opening can be explained with trailer-related searches on Google and YouTube four weeks prior to release (Google, 2013), and according to the Motion Pictures Association of America, 54% of movie-attendees report watching a trailer before attending a movie (Karray & Debernitz, 2017). This poses the movie trailer as a crucial advertising medium to get right.
Traditional marketing endeavors target relevant consumers through segmentation practices. However, demographic and psychographic composition of audiences vary too much from movie to movie to be able to target consumers effectively in the possible time-span (Hixson, 2005). As trailers are usually released in a one-size-fits-all manner, the clips used in these advertisements are selected to appeal to a wide audience. Due to time and budget constraints, catering different movie trailers to different audience segments would be difficult task.
With the shift of content to the digital realm, many new avenues for advertising are opening up. One highly notable development is the rise of personalized experiences, with brands that are taking advantage of the opportunities of personalization seeing revenues increase two to three times faster than those that do not (BCG, 2017). Whereas segmentation seems to be based on the problem that each consumer cannot be targeted individually, personalization may counter this rhetoric altogether. In an industry in which large sums of money are spent on one-size-fits-all advertising, personalization of trailer advertisements may help studios target consumers on an individual level.

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