Reducing the marketing budget

 

You work for a big-box retailer that is on track to miss its financial targets this year and your CEO wants to cut costs by reducing the marketing budget next quarter. How would you argue against this?

Sample Solution

As a manager working for a large-scale retailer that is on track to miss its financial targets this year, I would argue against cutting the marketing budget next quarter. While it may seem like an easy way to reduce costs, trimming this essential component of our organization can have detrimental effects in the long run.

One reason why cutting the marketing budget should be avoided is because it reduces visibility and awareness of our brand. Marketing activities are important for increasing customer recognition which leads to increased sales over time (Chinomona & Sibanda 2020) . Thus reducing the marketing spend can stunt future growth by decreasing potential reach.

Another issue with cutting marketing efforts is that it limits our ability to create meaningful connections with existing and potential customers. This means fewer opportunities for engagement , feedback or surveys which are all ways of collecting valuable data about consumer behavior (Hansen et al., 2021). Without such knowledge, we won’t be able build trust among loyal buyers nor attract new ones since they will lack trust in what we offer.

Finally , budget cuts might also end up alienating any partners or sponsors who depend on us as well. These relationships need regular maintenance if they are going remain strong so haphazardly slashing our own spending could cause irreparable damage(Meyer 2019).

 

One significant piece of individuals’ ways of life that has been examined according to pressure is their work and what it means for their lives. Michie and Williams (2003) audit the proof of the variables influencing mental medical affliction as well as ailment leave from work. This study tracked down elevated degrees of mental weakness, particularly in emergency clinics in the UK, where rates were between 17-33% (Wall, Bolden and Borrill, 1997). Analyzing the absolute most significant causes, this exploration saw that as, among specialists for instance, elevated degrees of mental chronic sickness were related with high responsibility, extended periods of time and the tensions of work (Agius, Blenkin and Deary, 1996; and Deary, Blenkin and Agius, 1996) Amongst medical caretakers, it was responsibility pressures that were the most refered to reason for mental weakness. In regions beyond medical care, a few comparative outcomes were found, with work strain and over-burden, clashing requests and absence of control frequently foreseeing mental weakness in the explored writing. The discoveries were likewise fascinating for their multifaceted significance as a large number of the various bits of exploration from different nations showed an exceptional similitude in the sorts of elements that impacted mental chronic sickness. These revolved around the requests of work – responsibility, extended periods of time and strain – unfortunate help and absence of control.

The strength of a writing survey, for example, this depends on the assortment and choice of studies that it assesses and looks at. Each of the examinations included here for survey needed to meet specific rules, for example, being remembered for a significant information base, being peer-looked into and not including a populace that was excessively barely characterized. A strength, in this manner, is that a writing survey can give a successful correlation of an extensive variety of exploration and can look into. The related issue with this sort of exploration is that it frequently can give an extremely undeniable level perspective on the writing and can pass up the subtleties, which might be fundamental in figuring out mental cycles. Moreover, a large number of the examinations engaged with this survey were cross-sectional in nature which implies that causal connections can’t be demonstrated. The creators likewise bring up that a couple of the examinations didn’t thoroughly apply logical techniques to their exploration, as some had little example sizes and invalid result measures.

 

Having analyzed a portion of the implied reasons for way of life on wellbeing, we go to a portion of the set results related with way of life choices – especially in the work environment. Marmot, Shipley and Rose (1984) researched 17,000 British government employees matured between 40-61 working at Whitehall. They were evaluated and mortality north of a long term period was recorded. A solid relationship was found among mortality and the grade at which the individual worked, with the goal that the higher up the common help the individual was, the more they lived. There was some measurable controlling done in this read up for age and noticed wellbeing factors, however the fundamental reactions community on the way that relationship doesn’t mean causation. There are different elements that might have been influencing wellbeing all the more straightforwardly that were likewise connected with rank in the common assistance. Notwithstanding, Marmot, Davey, Smith, Stansfeld, Patel, North, Head, White, Brunner and Feeney (1991) followed up this review with comparable investigation into 10,000 government workers at Whitehall that found a higher pace of sickness among those of a lower grade. The lower grades were additionally more improbable to take part in unfortunate ways of behaving and to report lower apparent wellbeing.

 

The impact of financial status on wellbeing results, particularly death rates, has been repeated in numerous different examples. A few specialists guarantee however that, albeit the impact exists, there are other more significant elements. Quite possibly of many people main decision is in a soul mate. The mental proof has begun to propose that this could likewise be a significant decision according to the perspective of wellbeing. Gardner and Oswald (2004) took a gander at how mortality is impacted by, among different variables, marriage. Information was utilized from the British Household Panel Survey which contains more than 10,000 grown-ups who have been consulted yearly somewhere in the range of 1991 and 2001. Stress was estimated in these people utilizing the General Health Questionnaire (GHQ). In this study marriage was found to decrease the possibilities that a man would bite the dust in the long term period by 7.2%, while for ladies it was diminished by 4.1%. To contrast this with the impacts of other wellbeing ways of behaving it has been found that smoking would increment death rates by around 7% in an equivalent period. This investigation discovered that monetary factors affected death rates, albeit this concentrate just viewed as a long term period and it is conceivable that monetary impacts would take more time than this to end up being self-evident.

 

This exploration likewise supported up before discoveries that more significant levels of generally speaking pressure are related with before death. Reactions of this kind of exploration community on the way that the outcomes are exceptionally subject to the sort of measures and factual tests utilized – which may not uncover the genuine picture. All things considered, good.

The strength of a writing survey, for example, this depends on the assortment and choice of studies that it assesses and looks at. Every one of the examinations included here for survey needed to meet specific measures, for example, being remembered for a significant data set, being peer-inspected and not including a populace that was excessively barely characterized. A strength, consequently, is that a writing survey can give a successful examination of an extensive variety of exploration and can investigate. The related issue with this sort of examination is that it frequently can give an extremely significant level perspective on the writing and can pass up the subtleties, which might be fundamental in grasping mental cycles. What’s more, a large number

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