Educational opportunity for all has always been a defining progressive value, but in recent years, as the economic benefits of education have skyrocketed, living up to this ideal has taken on greater urgency. The debate around how to improve the education system in the United States is a fraught, complicated one with incredibly high stakes. In the spirit of finding reasonable places to begin, here are the first steps lawmakers and other officials should take in what is sure to be a multiyear, multistep process to improve outcomes for students: acknowledge and address overcrowding; make funding schools a priority; put classroom-running and curriculum-building decisions in the hands of the community; and raise standards for teachers.
mance. (c.f.,Kirca et al. 2005). For the purpose of this research as per the operationalization of the construct by Jaworski and Kohli, 1993, market orientation (MO) is considered as a reflective construct comprising of market intelligence generation capability, market intelligence dissemination capability, and responsiveness to market intelligence
Based on the above discussion the following hypothesis has been made:
H2: The relationship between market orientation of firms and its competitive advantage is significant
h 2 a: Market Intelligence generation capability positively affects firm competitive advantage
h 2 b: Market Intelligence dissemination capability positively affects firm competitive advantage
h 2 c Responsiveness to market intelligence positively affects firm competitive advantage
Dynamic Marketing capabilities -Interaction effect of Market Orientation and Competitive advantage
Extant research scholars have generated much debate on the exact role of market orientation and the mechanism through which it influences firm competitive advantage and performance and the key question remains as to “How does market orientation (actually) contribute to firm competitive advantage?” (Hult et al. 2005). An advanced understanding of customer needs, competitive actions (i.e., industry structure and positional advantages), and market trends enables a market-oriented firm to identify and develop capabilities that are necessary for long-term performance (Day 1994). The competitive advantage of Tesla motors stems from it being a market oriented firm. Tesla uses sensor data, customer contact and analytics appears higher to Apple’s. Tesla captures real-time information about its customers, and it does more with that information at an executive level. This highlights the importance of market orientation of a firm.
The firms with high market orientation firms provides a good base for its capabilities to instantly adapt to customers’ noticeable and latent needs, and has propensity to deliver superior product/market success, profitability, market share and competitive advantage. (Baker and Sinkula, 2005). The capacity of firm to create generate, maintain as well as create new sources of competitive advantage is fostered by the interaction effect of market orientation and marketing capabilities. The interaction of the MO and MC concepts has given rise to the concept of Dynamic marketing capabilities (Barrales‐Molina et.al, 2014) .This combination creates unique asset/resource recombination which is not imitable by the competitors. If these are rare, valuable, inimitable, and non-substitutable, it results into sustainable competitive advantage over time (Barney, 1991) as firms “grow isolating mechanisms or resources position barriers that secure economic rent” (Lavie, 2006, p. 640). DMC’s are robust and can be used in different ways to speed the firm\’s adaption to environmental change and hence provide momemtun to organizations. The DMS’s are bestowed with the characteristi
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