REPORTING ON RESOURCES

 

Your mission is to prepare resources. Read the following articles and select one to report on. Write a one page paper, describing, analyzing and evaluating concepts from your selection.

Consumer Behavior

Rob Stokes, eMarketing: The Essential Guide to Marketing in a Digital World, 6th edition (2018) [open textbook]
Chapter 2: “ Understanding Customer Behaviour Click for more options Understanding Customer Behaviour – Alternative Formats ”
John Hauser, “ Note on Consumer Behavior Click for more options Note on Consumer Behavior – Alternative Formats ” (MIT Open Courseware, Graduate Course, Fall 2015)
Jennifer Aaker, Sara Leslie, and Carole Robin, “The Psychology of Happiness” (Stanford Graduate School of Business Case Studies, 2010) [consumer behavior]
PolyMatter, “Nudging: The Future of Advertising” (Oct 31, 2017)
Harvard Business School Videos [access limited to 3 articles per month]
“What Matters More than Customer Satisfaction” (Jan 27, 2016)
“Understand What Your Customers Really Want” (Feb 4, 2014)
“Innovative Ways to Change Customer Behavior” (Sep 17, 2013)
Laura Busche, “10 consumer behavior facts every designer needs to know” (AIGA)
Strategy

Rory Sutherland, “Life Lessons from an Ad Man” (TED, Oct 14, 2009)
Daniel Newman, “Customer Data Means Nothing Without An Action Plan”, Forbes (Oct 31, 2017)
Thought Catalyst, “The Secret Behind Coca-Cola Marketing Strategy” (Oct 5, 2017)
Harvard Business School, “Great Brands Don’t Chase Trends” (Jan 20, 2015)
Cultural Diversity

“The New Mad Men”, America by the Numbers Season 1, Episode 8 (PBS, 2014) [advertising to Latinos]
Advertising Research

NU Library research guide for Marketing
Review an advertising research service, such as this one from Qualtrics

29.

As the development advances more instruments are included, and the power increments. A despairing song is presented by the primary violins and replayed by the woodwinds over the main cadenced subject. This could be seen as the genuine endeavors of the laborers as they continue on in building their nation. The primary thing the audience hears in the initial five proportions of the music is an upset tune from the strings. This rationale fills in as the most much of the time happening melodic and musical part to the piece and is littered all through the remainder of the work. This somewhat exceptional tune rapidly loses steam and ceases to exist into the second as often as possible repeating melodic rationale. Right now, traces a Russian people tune in the Violin 1 section beginning at practice checking “1” in the appended score. To more readily contact his crowd, he realized he needed to join thoughts that they would perceive. Shostakovich utilizes an ostinato on a solitary contribute starting measure 25 to present what could be viewed as a dysphoric theme. As the development advances, the rhythm quickens just as the elements in the long run advancing into a walk style. This means that the intensity of the Soviet machine attempting to a positive end or goals toward the finish of the development with a rising chromatic glockenspiel solo. Beneath the surface the main development shouts of disaster and trouble all through the starting segment. Surrendering at last to the abuse of the Soviet machine with a cruel aggressive advance in the walk presented by the percussion. The dancing scherzo feel of the subsequent development is awkward now and again and now and again entertaining or light. The dances are acted in a progression of minor keys. Shostakovich utilizes elements to help with delivering an ironical impact.

30.

The audience may feel awkward or fomented because of the power of the rhythms. To the system, this development may have appeared to be upbeat or diverting. Perhaps the fundamental point of convergence of the Fifth Symphony all in all is the unimaginably enthusiastic and moving third development. To accomplish this degree of feeling Shostakovich consolidates an extraordinary number of variables. Right now, metal are implicit with an emphasis on the strings, winds, harp and celesta to make a serious, respectful choice. The third development is not kidding and intelligent and works in power. Shostakovich duplicates the string part and pairs the violins an octave up from their partners, which gives the rationale an exceptionally sad, sobbing quality. The strings draw out a dismal song then the flute and oboe skim above it. Different performances in the breezes weave all through the piece. The amazing tune in the end offers path to a chorale-like minute at practice stamping 78. The going with strings start to play continued notes under a singing pitiful song from the main violin. The segment sounds practically like a congregation psalm. The strict suggestion is another case of the contribution of recognizable material to speak to his crowd. As the development proceeds, the strings blur into an automaton that sits underneath other soloing instruments introducing their frightful versions of the violin song. The music fabricates gradually until it arrives at the high point communicated by the xylophone and violin as the remainder of the strings play a tremolo. This development could be deciphered as a grave tribute to the persistence of the specialist, or it could be Shostakovich’s tribute to each one of those that were sent to work camps and lost their lives. It could be deciphered as the loss of old Mother Russia. In the finale of the Fifth Symphony, Shostakovich puts everything on the line to drag out the goals of the work. The development itself works out of the energy of the third development and constantly strengthens into a walk at practice 121.

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