Is there any research suggesting how well the corporate strategies of vertical integration, diversification, mergers and acquisitions, and alliances work?
Yes, there is a significant body of research suggesting how well the corporate strategies of vertical integration, diversification, mergers and acquisitions, and alliances work.
Vertical Integration
Vertical integration is a strategy in which a company acquires or develops businesses that are involved in different stages of its value chain. For example, a clothing manufacturer might vertically integrate by acquiring a cotton plantation or a retail store.
Research has shown that vertical integration can have a number of benefits, including:
However, research has also shown that vertical integration can have a number of drawbacks, including:
Diversification
Diversification is a strategy in which a company enters new industries or markets that are unrelated to its current business. For example, a technology company might diversify into the healthcare industry or the financial services industry.
Research has shown that diversification can have a number of benefits, including:
However, research has also shown that diversification can have a number of drawbacks, including:
Mergers and Acquisitions
Mergers and acquisitions (M&A) are strategies in which a company combines with or acquires another company. M&A can be used to achieve a variety of strategic objectives, such as:
Research has shown that M&A can be a successful strategy for achieving strategic objectives. However, research has also shown that a significant percentage of M&A transactions fail to achieve their desired results. This is often due to factors such as poor planning, integration problems, and cultural clashes.
Alliances
Alliances are strategic partnerships between two or more companies. Alliances can be used to achieve a variety of strategic objectives, such as:
Research has shown that alliances can be a successful strategy for achieving strategic objectives. However, research has also shown that a significant percentage of alliances fail. This is often due to factors such as poor communication, incompatible goals, and a lack of trust.
Conclusion
The corporate strategies of vertical integration, diversification, mergers and acquisitions, and alliances can all be effective in achieving strategic objectives. However, it is important to carefully consider the potential benefits and drawbacks of each strategy before making a decision. It is also important to have a well-defined plan for implementing and managing the strategy.