Restaurant’s long-range marketing plan

 

 

 

The Scenario

As a part of the Restaurant’s long-range marketing plan, your company purchased property nationwide from the now-bankrupted “Sahara Desert Dish” franchise properties. Based on your Discussion and Strategic Plan results, your company agreed that it was time to launch its nationwide strategy rolling out the company’s patented dessert brand, “Brain Freeze.” Your company’s financial information indicates the company now has a healthy portfolio of investments, product revenue, and cash on hand.

The Restaurant’s dessert menu has produced an exceptional revenue stream. These products can easily be marketed as a standalone venture. The company portfolio includes the Sahara Desert Dish property purchased in anticipation of this day. The properties are all in upscale locations that easily support the Restaurant’s thematic Desert menu.

“Sally, ‘It’s now or, never’ you state, we need to start the implementation of our Franchise Division.” Sally was taken aback by your use of her previous statement. Seeming a little concerned about the plan interfering with her entering the competition for the third Gold Star, you reassure her. “If Wolfgang Puck can open up gourmet pizza shops, that’s the only incentive we need to startup our Desert franchise operation.” Sally fires back, “You’re the one studying business law! Why did it take you so long to bring it up?” Sally continues, “Start working on the documents, and I’ll get started on creating the franchise operations menu and food handling processes.”

In your Discussion, you covered all of the eventualities companies face in expansion periods. Your companies initial investment in the purchase of bankrupt properties has placed the company in a growth position. The commercial paper securing the properties is almost paid off. Converting the properties into a new enterprise will reduce the carrying cost and increase the current revenue streams by a minimum of 20%. Franchise Licensing Fees and property leasing rentals will initially bump revenue by approximately 35%.

To start your review, first, research the requirements required to establish a legally recognized Franchise operation. Using the Strategic Business Plan and the other resources you now have, complete the Franchise feasibility information and determine what steps are needed to enter this highly competitive area. Review the resources and respond to the Assignment.

Your Assignment
Assignment: Feasibility of Franchise Expansion:

This is a Blue Font exercise: Complete the document using a readable Blue Font.

In Assignment 9.3, you will collect data from your past assignments to develop your outline of franchise business information that you will need to complete the final project in Assignment 9.4. To fully understand the nature of a Franchise operation, review the SBA information, Forms 505, 506, and then complete the Questions in the Basic Franchise Document and the Chart in the Test for Feasibility Documents below.

The Checklist for The Basic Franchise Agreement (DOCX)
SBA Introduction to Franchising (PDF)
Test for Franchise Feasibility (DOCX)
Form 505 (DOCX)
Form 506 (DOCX)
Review Form 505 Drafting Guide, follow the research outlining the required steps and issues you would potentially encounter developing the required document between the Franchisor and Franchisee, the Franchise Agreement. Document 505 establishes various litigation, state, and federal statutory requirements. Review each category listed using the link and review material. You must review this material to comprehend the statutory and legal guidance required to edit and complete the Franchise Agreement in Assignment 9.4.

Review Form 506 list of issues and limits available for consideration in completing the Checklist questions/answers to revise and draft the agreement. The questions in 506 are stated, for example, as the question below.

— Nature and extent of the rights granted to the Franchisees.
— Duration of franchise period.
— Exclusiveness of franchise.
— Authorized use of a trademark.
This question seeks the limits on three grants to the Franchisee, (1) Duration, (2) Exclusiveness, and (3) Authority. The question asks the Nature (Type) and the Extent (Range or scope) of the rights granted to your Franchisees. The Duration issue asks “what period” (how long) will Franchisee be granted to exercise authority over rights in the agreement, such as the number of years the Franchise will last, are the rights exclusive or non-exclusive (This could be a state or local geographic designation (i.e., State of Ohio, or two city block in the southwest of downtown), use of IP and extent of the right(s) granted.

This Assignment does not call for simply checking boxes on the form. The questions require research and business decisions for your company to establish franchise rights and limitations offered to Franchisees during their operation and ownership of a Franchise. Do not approach this assignment as a lawyer but as the owner of a Franchise. Determine your companies business interest, the profit you wish to achieve, and the rights you want to protect in your Franchise business. Your company’s business strategy will determine the right you grant to Franchisees. Franchises become an extension of your Franchise organization and must meet your company goals.

In the next step, answer the questions listed in the BASIC FRANCHISE AGREEMENT TERMS – CHECKLIST. Franchise agreements vary from state to state and sometimes franchise to franchise, so it’s impossible to identify every term and issue for consistency in all situations. Some terms require negotiating between the parties. Redraft the Franchise Agreement using the information you collected in Assignment 9.3 and the 9.4 Checklist. The Franchise Agreement lists the terms and conditions governing your franchise’s ownership and the Franchisee’s rights. This Assignment does not call for simply checking boxes. Provide thoughtful responses to the issues outlining how to operate the Franchise business. Clarify the Franchiees’ operation rights; redrafting the Rights and Limitations Clauses.

The “Test for Franchise Feasibility” Document must be completed using the parameters established in your review of the Franchise operation. Your ratings of the business readiness position required to establish a Franchise Operation will be based on the answers you develop for the Checklist Questions.

 

Sample Solution

1 What is dementia? What are the physiological and mental changes that happen for the more seasoned individual with Dementia? 1.1 What is dementia? Dementia is a malady described by moderate and dynamic loss of memory, focus and learning capacity, typically influencing individuals more than 65 years old. This ailment may happen all of a sudden in youthful people when there is genuine damage, infection or because of certain dangerous substances, for example, carbon monoxide, answerable for obliterating nerve cells. As an individual ages, the cerebrum changes create an overall loss of memory, particularly that of ongoing occasions, just as a weakening in learning capacity. These progressions don’t influence ordinary capacities. Absence of memory in more seasoned individuals is called kind feeble memory misfortune, which doesn’t really imply that it is an indication of dementia or an early sign of Alzheimer’s ailment (Marzanski, 2000). 1.2 Common sorts of dementia: There are a few sorts of dementia, and all offer a typical introduction of manifestations and are recognized and arranged dependent on the etiology. A few models include: Dementia in Alzheimer’s Disease, Acute Onset Vascular Dementia, Multiple Infarct Dementia, Subcortical Vascular Dementia, Mixed Cortical and Subcortical Vascular Dementia, Dementia in Pick’s Disease, Dementia in Creutzfeldt-Jakob Disease, Dementia in Huntington’s Disease, Dementia in Parkinson’s sickness, Dementia in malady brought about by human immunodeficiency infection (HIV), Dementia because of neurosyphilis (Buchanan, et al., 2001). 1.3 Number of individuals with dementia on the planet and Ireland Like clockwork, an individual is determined to have dementia on the planet. Today, 47 million individuals experience the ill effects of this ailment, yet this number ought to be multiple times more noteworthy in 2050. Presently there are very nearly 55,000 individuals living with dementia in Ireland; 19,800 men and 35,650 ladies 4,000 of these individuals are under 65 and are delegated having more youthful beginning dementia (Trépel, 2011). It is assessed that the quantity of individuals living with dementia will ascend to 153,157 by 2046 because of populace maturing. Around 4,000 instances of dementia are distinguished in Ireland every year, there are roughly 50,000 family carers thinking about somebody with dementia for every individual determined to have dementia there were at any rate three relatives straightforwardly influenced (Ireland, 2018). 1.3 Psychological changes The mental and conduct side effects of dementia are a term used to portray an assortment of mental and social responses that happen in individuals with dementia of any etiology. It can likewise be called non-intellectual parts of dementia, since such phrasing alludes explicitly to the conduct of the characteristic subject to the side effect that causes pathologies. The mental parts of dementia establish a psychopathological issue different issue of the third age and can be found in the fluctuated etiological structures madness. It ranges from maniacal manifestations (fancies and visualizations), gloom, a sleeping disorder, lack of concern and fomentation, hostility, hypersexuality and meandering conduct. In connection to the mental perspectives, the fantasies produce changes of idea, for example, Objects, individuals, creatures and lights that don’t fit into the real world and that solitary the individual sees. Hallucinations are mixed up convictions, yet held with extraordinary conviction and that normally shows itself in dementia, we can use for instance: The fancies strict, neurosis, erotomania, distrustfulness and obsessive desire. Misery is exhibited by its obvious enthusiastic perspective, one sees bitterness, anguish, disappointment, need joy in already pleasant exercises, sentiments of blame and low confidence, there is additionally loss of vitality and changes in rest and hunger. Unresponsiveness is portrayed by an absence of activity and lack of interest towards all parts of life. The patient with this side effect alludes all the more regularly to a specific lack of bias about its very own reality. Then again, the social angles, for example, unsettling, the patient winds up eager, the consistently that he meanders, the patient of consideration, submits himself physically in light of the fact that he/she has protection from acknowledgment of consideration. In the animosity, it ends up antagonistic, being a threat to the physical and subjectivity and the group, is inclined to lacking discourse with awkward language and Depreciative hypersexuality shows itself in sexual practices (masturbation and show of genitalia), jargon with sexual implication, endeavored intercourse extreme and quick inappropriate behavior. Alzheimer’s ailment shows every one of the side effects referenced above and this is along these lines a general structure intrinsic in all types of dementia. Furthermore, Alzheimer’s shows different side effects that impact the person’s life, for example, capacity to perform day by day exercises self-rulingly, which bargains the personal satisfaction making it increasingly needy. Verbal conduct is insufficient with troubles discover words, total thoughts or even adhere to directions. The reasoning ends up cloud, overlooking, muddled thoughts, trouble in adapting new things, associations with new encounters, perusing and composing are obsolete. In its most extreme condition, the requirement for perpetual patient consideration is produced by without engine control, fecal and urinary incontinence. In this sense, Alzheimer’s builds up a few psychosocial factors that lone the life of the individual, yet additionally of the family, prompting weariness, uneasiness, enthusiastic and mental worry for the appendages (Cerejeira, et al., 2012). 1.3 Physiological changes The physiology of maturing demonstrates how the dynamic decay of all the physiological procedures of the human body happens. Its motivation is to think about the natural, physiological and anatomical varieties and changes that the individual endures throughout the years. Maturing can be not quite the same as one individual to another. It is an individual procedure that satisfies its own beat, being steady for a few and quicker for other people. In it, there are numerous variables affecting, for example, hereditary burden, way of life, financial conditions and interminable maladies. Maturing is a characteristic physiological procedure; notwithstanding, it is conceivable to defer it from advances given by science and preventive prescription. Physiological maturing influences every single person. It is portrayed as a dynamic, dynamic and irreversible procedure. Likewise, it is a profoundly individualized procedure, which presents numerous contrasts between the subjects and between the related capacities, both organically, mentally and socially. Its definition can be comprehended from three stages. Essential Aging: Primary maturing is otherwise called “ordinary maturing or senescence.” It arrives at the body bit by bit and logically, displaying combined impact. We can say that senescence is a metabolic procedure of maturing at the phone level. To best embody, over the long haul senescence cells lose proliferative limit after a given number of divisions. Auxiliary Aging: Secondary or obsessive maturing is connected with the impact of illness and the earth on the body. It very well may be reversible or the objective of a preventive mediation, for instance: changes in the propensities forever. Tertiary Aging: Associated with physical and subjective misfortunes. It typically shows itself in the propelled phase of seniority. What’s more, it presents quick and unexpected decay, with lacks in the organic, immunological and mental frameworks. Inside the human maturing process, there are some diminished physiological changes and limits hearing limit is decreased from 75 years old. Morphologically the tympanum will in general become thicker with age visual capacity is diminished with more noteworthy trouble in concentrating on close by articles and adjusting to various splendor. Diminished taste limit is seen with diminished taste, it likewise has a reduction in the generation of spit and an inclination to loss of teeth. Among the fundamental physiological changes, we can likewise feature the decrease of all out body water (from 70% in kids to 52% in the old), decline in weight and stature, changes in skin (decrepit stains, decline in flexible filaments) and muscle tone, diminished respiratory limit, cardiovascular and renal issues, among others. These physiological changes are aggregate and dynamically lessen the useful save of the person. In this sense, there is a trade off of versatile limits and accordingly the individual turns out to be progressively vulnerable to the improvement of maladies, useful decrease shifts from individual to individual and from organ to organ (Nigam, et al., 2012). 2 Explore the individual needs in connection to the condition 2.1 Maslow Hierarchy of Needs Maslow’s acclaimed chain of command of requirements, proposed by the American clinician Abraham H. Maslow, depends on the possibility that each individual endeavors hard to meet his own and expert needs. It is a plan that shows a various leveled division in which the necessities considered of lower level must be fulfilled before the requirements of more elevated level. As per this hypothesis, every individual needs to play out a various leveled “acceleration” of necessities to accomplish his full self-acknowledgment. For this, Maslow characterized a progression of five needs of being, organized in the pyramid underneath and clarified individually:

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