Rhetorical analysis

from World without Mind: The Existential Threat of Big Tech” Pages: 719-722 write your rhetorical analysis you
do not have to focus on the entirety of the text but only perform a close reading examining a particular aspect
of the text and its effectiveness or ineffectiveness in fulfilling the author’s purpose/convincing its intended
audience. In the body of your essay you will go on to analyze how well a key component of the argument works
to convince or move (or not convince or move) the essay’s audience, paying specific attention to the rhetorical
devices and appeals discussed in class (ethos, logos, pathos; logical and appropriate use of credible/unbiased
evidence and reasoning; as well as style, word choice, tone, etc.).
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Sample Solution

health (Ayu et al., 2018). It can be of all types including industrial, biological or household waste. Waste management is the process between the creation and the disposal of waste. More precisely, it includes the collection, disposal or recycling and monitoring of waste. It aims at reducing the negative effects and impacts on human health and the environment. Waste reduction activities through reduce, reuse and recycle already start at the individual housing levels (Ayu et al., 2018). However, there is no uniform policy how to properly manage waste which implies that there are still diverging levels of waste management worldwide.

Theory of Planned Behaviour (TPB)

The impact of the attitude and awareness of the environment on the behaviour of individuals has been shown in the theory of planned behaviour (TPB) (Ajzen, 1991), one of the most influential theoretical frameworks that can also be applied to the field of ecological psychology. This theory is designed to predict and explain human behaviour in specific contexts (Ajzen, 1991). A main determinant within this theory is the individual’s intention to perform a certain behaviour. Intentions are influenced by attitude, subjective norms and the perceived behavioural control. This study aims at gathering knowledge about pro-environmental behaviour within these three sections (see Appendix 1.1-1.3). The TPB suggests that the person’s behavioural intention is the most relevant predictor of an action (Ajzen, 1991). In Figure 1, the model of the TPB is presented.

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