Role of marketing as an integrated business activity

understudies. Given the expected worth of such figures propelling scholastic achievement and hence impacting results like maintenance, wearing down, and graduation rates, research is justified as it might give understanding into non-mental techniques that could be of possible benefit to this populace (Lamm, 2000) . Part I: INTRODUCTION TO THE STUDY Introduction The country is encountering a basic lack of medical care suppliers, a deficiency that is supposed to increment in the following five years, similarly as the biggest populace in our country's set of experiences arrives at the age when expanded clinical consideration is essential (Pike, 2002). Staffing of emergency clinics, centers, and nursing homes is more basic than any time in recent memory as the enormous quantities of 'people born after WW2's start to understand the requirement for more continuous clinical mediation and long haul care. Interest in turning into a medical caretaker has disappeared as of late, presumably because of the historical bac

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Marketing plays a critical role in any business as it is responsible for helping to drive sales and create brand awareness. It does this by promoting products or services to target audiences and analyzing customer needs as well as market trends. This allows businesses to develop effective strategies that can help them reach their goals while also understanding the competitive landscape of their industry (Ibisworld, 2021). Additionally, marketing provides useful insights into consumer behavior which can be used when creating campaigns and pricing structures which are more likely to attract customers. Furthermore, marketing is an integrated activity because it touches upon almost every other department within a business such as operations, finance and human resources. For example, operations may need information from the marketing team regarding customer preferences so they can adjust production processes accordingly while HR may require data related to branding initiatives in order to develop job descriptions geared towards certain types of candidates with specific skill sets (Kotler & Keller, 2016). In addition, marketing works closely with finance in order to analyze costs associated with promotional activities or advertising campaigns in order to ensure profitability remains at acceptable levels . Overall, it is clear that marketing is an essential aspect of the business world due its ability not only help promote products or services but also provide vital insights into customer behavior and market trends. Furthermore its integrated nature ensures that all departments within a company are working together cohesively towards achieving common goals through data driven decision making rather than guesswork or assumptions.