An explanation of where the product is sold, and how it is marketed. Is it a national brand, an international brand? You must
include numerical evidence of the recent sales of the product.
6. Has the product been successful? Please provide clear evidence of the success/failure of the product. For example, how
many years has the product existed, is it the top seller in its category? Has it become the name of the entire product
category? (for example, we call all tissues Kleenex)
7. Has the branding of the product changed? How has the packaging of the product changed over time? How has the
advertising for the product changed? You must include both visuals and video clips of advertisements when answering these
questions.
Rolex
When it comes to the luxurious watch brand, Rolex is the first to cross our minds. The very prominent watchmaker brand, established in Switzerland and founded by Hans Wilsdorf in 1905. Rolex got its shine when the company came up with the first-ever waterproof watch, in the year 1926. Rolex has always been very innovative and prosperous with its designs and features. Its watch collection is exclusive and made for people of high society. Although Rolex does not offer any kind of discount or sales to its customers, its marketing strategy is based on the manufacturing of the product. Rolex sells its products based on its mechanism of perfection and usage of distinct stones and metals.
There are other possibility hypotheses that give a more continuum based approach like Redding’s hypothesis of authority and the board, but Fielder’s portrayal of how situational factors influence the initiative style expected for the circumstance is very valuable in figuring out the basics of administration (PettiAnger, 2007). Chelladurai in his Multi Dimensional Model of Leadership, develops a lot of Fiedler’s hypothesis however in a continuum based approach, in which the pioneer can adjust their initiative style to fit the circumstance (Chelladurai and Madella, 2006). Chelladurai’s hypothesis is taken from sports brain research yet can be applied to a hierarchical situation. It gives a substantially more observational categorisation of assignment structure, obviously separating a plenty of circumstances that require specific authority styles for progress. Chealldurai observed three qualities that influence the initiative style expected for a circumstance, called predecessors, they chiefly develop Fiedler’s situational elements and pioneer – part relations and at last influence how a pioneer ought to act towards a circumstance. The first are situational attributes, the climate in which the pioneer should play out, the second are pioneer qualities, the experience, individual characteristics and abilities of the pioneer, and the third are part qualities, the inspiration, expertise and experience levels of gathering individuals (Chelladurai and Madella, 2006). The situational attributes and part qualities have a necessary way of behaving to guarantee greatest gathering execution, they likewise have a favored way of behaving to guarantee the fulfillment of gathering individuals, assuming the pioneers genuine way of behaving matches both the expected way of behaving and favored conduct of the circumstance the outcome is most extreme gathering execution and fulfillment. Notwithstanding, on the off chance that the gathering are not performing and accomplishing objectives or are not fulfilled or both, then the pioneer can correct their genuine way of behaving to work on this. Pioneers ready to screen execution and fulfillment, and grasp what is expected to revise going on will accomplish ideal gathering execution in Chelladurai’s model. The one restriction of Chealldurai’s model is that it accepts the pioneer is in a place of complete positional control over the gathering, and can execute any authority style fitting their personal preference without imperatives. Positional power is the power and impact a pioneer has over a gathering, assuming that the pioneer has positional power, they will actually want to carry out the administration style they best see fit for the circumstance. Positional power can’t be estimated or measured, making it exceptionally questionable and difficult for a pioneer to comprehend whether they have it or how then, at that point, can acquire it. It turns into the obligation of the association to have strategies set up to furnish pioneers with some positional power, ordinarily by laying out a reasonable hierarchal design. By laying out a pecking order, the pioneer is seen by the gathering to have the option to set expectations and expect consistence from them giving the pioneer authentic power (French and Raven, 1959). Besides, by furnishing the pioneer with the capacity to r