SCM CASE ANALYSIS: FORECASTING AND PLANNING

 

Research a selected company and develop a case study analysis on forecasting and planning a supply chain.

INSTRUCTIONS
Consider that you work for a company that develops and sells case studies and case study analyses. Your company’s primary customers are colleges and universities that want to use them within their courses, but your company also has customers that use them for management training and development. Your manager asked you to conduct research and develop a case study analysis on the company’s supply chain strategy, including transportation. She is specifically interested in you doing the analysis on one of the companies from this list:

Amazon.
Apple.
L. L. Bean.
Starbucks.
Walmart.
Research and write about the company that you have selected from the above list.

You and your manager discussed the high-level outline of your analysis and agreed you should address the following items:

Describe the company’s business model (particularly related to their supply chain strategy).
Provide a diagram or visual to explicitly describe that same business model.
Compare and contrast the company’s supply chain strategy with another company’s strategy.
Use another company from the list to determine which supply chain areas the company excels at compared to your selected company.
Explain the transportation strategy of the company.
What modes of transportation is the company using to move products from factories to customers?
Analyze the global challenges the company faces in its supply chain.
What are the company’s main supply chain risks and how can the company reduce these risks?
Analyze the economic and political factors that can impact the company’s transportation network.
How might these factors relate to future improvements?
Analyze the role demand forecasting plays in the company’s supply chain strategy.
Include in your analysis the challenge of forecasting in times of uncertainty.
Explain how pricing promotions are used to change demand.
Use some examples that indicate how the company has used pricing promotions to increase demand.

Sample Solution

SCM CASE ANALYSIS: FORECASTING AND PLANNING

The e-commerce marketplace continues to grow, as more consumers prefer the convenience of purchasing goods online. Often touted as the largest online retailer in the world, Amazon operates a business model with many moving parts. First and foremost, the company sells goods directly. A percentage of products are offered to buyers through Amazon`s online storefront with a small markup, and inventory is kept in the company`s large network of warehouses. The Amazon supply chain management approach is to embrace technology. Forecasting helps CPG supply chain managers anticipate demand and take timely steps to react appropriately. Traditionally, forecasting has been based on historical information (time series data), with the idea that the past can predict the future.

The purpose of this report is to explore the concept of leadership and present the characteristics of good leadership as outlined within the contemporary literature. A variety of leadership theories will be discussed in order to understand and draw a conclusion with regards to feasibility and application of those theories in organisations nowadays.

In order to outline the characteristics of good leadership it is vital to understand the concept itself. According to Rees and French (2016) leadership is difficult to clearly define as it depends on individual perception. What leadership means to one person may be understood differently by somebody else. Bertocci D. (2009) adds that leadership definition changes with time depending on current events and is often derived from the image of political leaders. Stogdill R. & Bass B (1990) define leadership as a process of influencing people in order to achieve a mutual goal. Similarly, Gibson, Ivancevich, Donnelly & Konopaske (2012) state that leadership is ‘an attempt to use non-coercive influence to motivate individuals to accomplish some goal’. What is more, Kotter (1999) approaches leadership as creating a vision and empowering people to achieve this vision by aligning strategies. All of the above was synthesised by Dean Amory in 2014 where he states that leadership equals influence therefore factual leaders are the ones who have the most influence on others. Even though the perception of leadership changes over time, it is understood and agreed that leadership involves influencing others by motivating them to achieve set goals or visions.

Different leadership theories can assist in establishing features of a good leader. Equally to definitions of leadership, these theories evolve over time as there are many external and internal factors influencing those changes.

Derived from Aristotelian philosophy, historian Thomas Carlyle drew a ‘Great Man’ theory based on the fact that great leaders do not acquire or learn their leadership skills, instead they are born with them (Forsyth D., 2009). According to Marquis and Huston (2009) this theory was a base to other theories until 1940s, it also confirms that equally as some individuals are born to lead others, some are simply born to be led. In order to establish and understand traits of great leaders the study of the most followed leaders, both in historical and current context, needs to be carried out. Carlyle in his work ‘On heroes, hero worship and the heroic in history’ (1888) li

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