SCM Case Analysis: Information Technology

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Conduct a case study analysis on the information management system (IMS) of a company you choose and write a 5-6 page white paper for the executive management team to show the importance of continuing to invest in the company’s supply chain IMS.
Introduction
Meeting customer demands and high efficiencies are the goals of the majority of supply chains, and companies strive to develop sustainable long-term supply chain solutions. You will show the importance of continuing to invest in the company’s supply chain information management system (IMS) in this assessment.
Overview
In this assessment, you will write a white paper to be presented to the executive management team to show the importance of continuing to invest in the company’s supply chain information management system.
Instructions
For your white paper, you may use the same company you selected for another assessment or select a different company from this list:
Amazon.
Apple.
L. L. Bean.
Starbucks.
Walmart.
Conduct your research and write about the selected company’s information management system (IMS). Include the following:
Analyze the company’s information management system and relate the IMS to the company’s business objectives.
Analyze how technology is used for managing the company’s transportation and warehousing network using relevant examples.
Analyze how the company’s IMS provides a competitive advantage over competition and summarize the unique features which create customer satisfaction.
Analyze how the IMS helps coordinate between supply chain partners and provide an example of how the coordination leads to exceptional service.
Analyze how an IMS helps monitor orders and inventory levels and satisfy customers using relevant real world examples.
Analyze why managing information is equally or more important to the company than moving products by relating the impact of information management to productivity, efficiency, and profitability.
Competency 1: Examine how a supply chain supports an organizational strategy.
Describe the company’s information management system.
Competency 2: Assess how to improve supply chain efficiencies.
Describe how technology is used for managing the company’s transportation and warehousing network.
Analyze how the company’s IMS provides a competitive advantage over competition.
Describe how the IMS helps coordinate between supply-chain partners.
Competency 3: Analyze supply chain systems in order to meet customer demands.
Explain how an IMS helps monitor orders and inventory levels and satisfy customers.
Examine why managing information is equally or more important to a company than moving products.
Competency 4: Communicate in a professional manner that is consistent with the expectations for supply chain managers and participants.
Convey purpose in an appropriate tone and style, incorporating supporting evidence and adhering to organizational, professional, and scholarly writing standards.

Sample Solution

Information management is critical to the success of any company or organization. It enables them to make strategic judgments that are useful. Information gathering adds value to businesses by allowing them to improve their services or goods, generate new technologies, and cut costs. Amazon uses information management systems to keep track of labor, transportation and shipping expenses, inventory, and distribution costs. It can also be used to handle and track consumer orders in real time. Using technology to capture and handle data allows a company to expand and adapt to changes in the business environment, which is critical for staying competitive.

oses. Here is how Krave performs with respect to its competitors’ products comprising Nestle Nesquik, Nestle Choco Shreddies, Tesco Choco Pillows and Weetabix Chocolate. (Figure 4) (Media, 2020). Figure 4 An interesting side note, we observed that Tesco, while a major market retailer for distribution of Kellogg’s Krave also houses a product that is near equal in terms of taste and design of product called Tesco’s Choco Pillows. Even the price is 50 % of the Krave brand. While there was insufficient data to find the user consumption in the UK, it is important to point out possible in-store competition within Tesco Stores for Krave. Krave is distributed in the UK, US, France, Germany, Ireland, Italy and India. It was introduced in the UK and Ireland in 2010. It was introduced in France and Germany as ‘Tresor’ in 2010. It was introduced in the US in 2012. It was introduced in India as ‘Kellogg’s Choco Fills” in 2017. Figure 5 Figure 5 is a graph about the penetration of Krave across various markets. An interesting point to note was that even within the European market, Krave was very popular in France. A possible approach was to discern the reasons behind this and deconstruct what we could adapt for the UK/I market. Consumer Trends A significant impact of Covid 19 on the breakfast cereal industry within the UK are a diversification of consumer consumption patterns into two broad categories. One segment has prioritized healthier breakfasts (Ex. Kellogg’s Fruit & Fibre) while the other has doubled down on more indulgent and unhealthier options for breakfast (Ex. Kellogg’s Crunchy Nut). (Weinbren, 2020). Some significant statistics from a 2019 survey among the UK population shows their current attitudes towards food. (Statista, 2019) 1. 27.48% of respondents prioritize the nutritional information while 26.79% prioritize the ingredients involved in their cereals. 2. 40.42% of respondents eat a healthy and balanced diet “very often”, while 10.1% eat it “always”, thus showing a huge preference for healthy food. Also, on looking at the data supplied by Kellogg’s on Krave (Figure 6) we segmented the current Krave consumers into the following. Table 1 Precautions: Though children cover a huge part of the market, we have to take major precautions to not advertise to children below 12 years as it violates Kellogg’s policies. In essence, the major players who influence the purchasing of Krave cereals is teenagers (15+) and parents (20 – 34). Further on we shall be designing our marketing efforts to increase purchase behaviour among both these segments.

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