Gender Roles and Norms in the Media: A Focus on “I Am Woman” by Helen Reddy

How are females, males, trans and non-binary individuals portrayed?

• Females: In the song “I Am Woman,” women are portrayed as strong, independent, and capable. Reddy challenges traditional gender roles by asserting women’s equality and their right to self-determination.
• Males: While the song doesn’t explicitly portray men, it implicitly challenges traditional male dominance by empowering women.
• Trans and Non-Binary Individuals: The song was released before widespread societal acceptance of trans and non-binary identities. However, its message of empowerment and equality can be interpreted as inclusive of all gender identities.

What gender roles, norms and stereotypes do you see present? (If none, how does your movie/show/song try to transcend these norms?)

The song directly challenges traditional gender roles and norms. It rejects the notion that women should be confined to domestic roles and instead celebrates their strength, intelligence, and ambition. It promotes the idea that women are equal to men and deserve the same opportunities and respect.

What types of messages does your chosen movie, television show or song promote regarding gender?

“I Am Woman” promotes several key messages about gender:

• Female Empowerment: The song empowers women to break free from societal expectations and pursue their dreams.
• Gender Equality: It advocates for equal rights and opportunities for women.
• Self-Belief: The song encourages women to believe in themselves and their abilities.
• Challenging the Status Quo: It calls for a re-evaluation of traditional gender roles and norms.

By celebrating female strength and challenging gender stereotypes, “I Am Woman” has become an anthem for the feminist movement and continues to inspire women around the world.