Sex Sales
Many advertisers rely on sex to sell their products. Why is this? Does sex sell? Why or why not? Does that bother you or are you okay with it? Is there a way for somebody, say conservative parents, to change this emphasis? If you were king/queen of advertising and could make whatever rules you wanted, what limits on sex would you set up to regulate advertising?
Sample Solution
Sex Sales
Advertisers use sex because it can be very effective. Sex sells because it attracts attention. Though it is often a taboo subject, advertisers that use sex in their marketing often create effective and memorable campaigns. Brands such as Victoria’s secret and GoDaddy.com have created ads that might not even talk about the product but simply gain viewers’ attention. People are hardwired to notice sexually relevant information, so ads with sexual content get noticed. People also succumb to the buy this, get this imagery used in advertisement. For example, some young men actually think Axe body spray will drive women crazy. However, ads that are indecent, sexist, sexy, exhibit violence to women or treat them as mere objects present a constant and even growing problem in many countries. Advertisement ethics such as upholding human dignity and respect should be set up to regulate sex advertisement.
