Sample Solution

ricts of Famagusta, Girne and Lefkosa that are frequently visited by tourists. Questionnaires distribution was carried out only during the daytime. Respondents were politely approached and informed about the reason for the study ahead of time before the survey were given to them, they were also asked if they wished to participate in the survey. Data were collected at these different strategic places randomly but with particular exception to those who appear to be below 18 years of age. However, tourists were selected at different times of the day. A total sample size of 464 was completed.

5.5.2. Variables

This study analyzed which destination attributes were important in satisfying tourists who visited North Cyprus, and identified the relationship of satisfaction to tourists’ characteristics. In developing an instrument for this study, previous literature from studies with similar objectives was examined as to identify suitable instruments for this study.

The questionnaire used in this study consisted of four parts. The first part explored the travel behavior characteristics of the tourists. Part 2 explored some different destination attributes affecting tourists’ expectations, perceptions, and levels of satisfaction in relation to North Cyprus tourism sector. Respondents were asked for to give a score to each of the 16 attributes on the levels of perceptions and expectations independently using a 5-point likert – type scale ranging from completely unimportant expectation (1) to completely important expectation (5) and from completely disagree (1) perception to completely agree (5) perception. The third part consist of two parts; firstly, the (dis)satisfaction and loyalty part where respondents were asked to score their intentions after they leave North Cyprus on a 5-point scale ranging from strongly disagree (1) to strongly agree (5) while the second part they were to rate and make suggestion for improvement on some of the chosen attributes ranging from poor (1) to excelle