Scenario 1: Pitching Your Idea on Shark Tank

Part One: The Pitch

Introduction

Sharks, I’m here today to introduce you to Eco-Wrap, a revolutionary food storage solution that will transform the way we preserve and protect our food.

Hook

Have you ever experienced the frustration of dealing with leaky food containers that ruin your lunch bag or spoil your leftovers in the refrigerator? With Eco-Wrap, those days are gone. Our innovative reusable wraps are not only environmentally friendly but also provide superior freshness and protection for your food.

Product Description

Eco-Wrap is a line of reusable food wraps made from natural beeswax, organic cotton, and plant-based resins. These wraps are completely biodegradable and compostable, making them a sustainable alternative to single-use plastic wraps.

Differentiating Advantages

Eco-Wrap offers several differentiating advantages over traditional food storage methods:

• Superior freshness: Eco-Wrap’s breathable design allows food to breathe naturally, preventing spoilage and extending shelf life.
• Leak-proof protection: The wraps are pliable and moldable, conforming to any shape and creating a tight seal that prevents leaks.
• Versatile usage: Eco-Wrap can be used to wrap sandwiches, fruits, vegetables, and even cheese, making it a versatile kitchen essential.
• Easy to clean: Simply wash Eco-Wrap with warm soapy water and let it air dry.

Financial Information

Eco-Wrap is currently priced at $9.99 for a pack of three wraps. We have projected sales of $1 million in the first year, with a profit margin of 20%.

Investment Request

We are seeking an investment of $500,000 to expand our production capacity and launch a national marketing campaign. This investment will allow us to reach a wider audience and make Eco-Wrap a household name.

Call to Action

Sharks, Eco-Wrap is more than just a product; it’s a movement towards a more sustainable and environmentally conscious way of living. Join us in making a difference and take a bite out of the food storage market with Eco-Wrap.

Part Two: Persuasive Approaches

Ethos

In my pitch, I emphasized the credibility of Eco-Wrap by highlighting its use of natural, sustainable materials and its commitment to reducing environmental impact. This appeals to the Sharks’ sense of ethical responsibility and their desire to support companies that align with their own values.

Logos

I presented financial information, including sales projections and profit margins, to demonstrate the viability of Eco-Wrap as a business venture. This appeals to the Sharks’ analytical minds and their desire to invest in companies with strong financial prospects.

Pathos

I used storytelling to connect with the Sharks on an emotional level. I described the frustration of dealing with leaky food containers, evoking a sense of shared experience and empathy. By painting a vivid picture of Eco-Wrap’s benefits, I appealed to the Sharks’ desire to solve a common problem and make a positive impact on people’s lives.

Overall Approach

My pitch employed a combination of ethos, logos, and pathos to appeal to the Sharks’ different decision-making styles. I highlighted Eco-Wrap’s ethical credentials, its financial viability, and its ability to solve a real-world problem. This balanced approach increased my chances of securing investment from the Sharks.