Social Activist Campaign Analysis

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Analyze the impact that a social activist campaign has had on a targeted corporate brand. Throughout your analysis you should document evidence that supports your statements, which can include screenshots of websites, social media posts, official press releases, news articles, etc. In your write up make sure to (i) explain what social issue is embodied in the activist campaign and how it is relevant to the targeted corporate brand, (ii) detail what tactics the activist has used to integrate the social issue into the firm’s profitability, and (iii) evaluate the amount of leverage that the activist has gained over the targeted corporate brand’s profitability to assess whether the brand is likely to change on the social issue.

 

Sample Solution

Weatherford Laboratories are involved in rock and fluid analysis by providing several services related to oil and gas production around the world. Weatherford labs has wide experience in working with different type of fluids and reservoir which play an important role for oil and gas producers. In addition, this experience leads the company to reach determinations on the best production for the long-term viability of a well.
Weatherford labs provide several services according to the client requirements, for instance MICP (Mercury injection and Capillary pressure), Porosity and Permeability measurement, CT scan for cores, Soxhlet Cleaning, Core photo, Core gamma, Fluid Saturation by Dean Stark, Salinity Analysis, and finally Miscible Extraction.
Weatherford laboratory sections

The Waterford lab in Oman is divided into several sections and each department has special tasks. The flow chart below shows the different sect
The Conventional core analysis department is about using different instrument in order to measure the porosity and permeability of fluids using Nitrogen and Helium gases. In addition porosity and permeability are important factors in petroleum.
This section provide an important data related to porosity and permeability in order to get a better understanding in reservoir and flow of different types of fluids using DHP (Digital Helium Porosimeter) and DGP (Digital Gas Porosimeter) devices also VINCI is one of the instruments that used for steady- state processes.
SCAL sectio
Special core analysis section are specialist in understanding petrophysical properties goes beyond special techniques with advance tests to help the client more in estimating their fields.
It is important to note however, that SCAl provide several services in MICP (mercury injection and capillary pressure), FRF (formation resistivity factor), and permeability of fluids especially water, CT scan, and flush cleaning using different solvents.
However, the department provides unique tests related to the above processes in order to ensure the delivery of good quality services and focus on saving costs to the customer.
Therefore, SCAL section is responsible for different fluid analysis at several stages in order to fulfil all the operational requirements and to achieve important results that optimize production and development of the fields.

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