Social media
Why is writing considered the most important skill to have in social media?
What is the difference between brand voice and tone? How can they be incorporated into social media content?
Identify the different writing styles discussed in the chapter. Which ones do you feel are the most effective for brands? Identify a brand (that is not listed in this chapter) that has each of these writing styles.
What are some best practices when it comes to writing for social media? What are some things to avoid doing on social media?
Explain the difference between influencers, ambassadors, creators, and trolls/haters
Define audience segmentation and explain why it is important for social media professionals
Identify audience segmentation categories and how to apply them in a social media context
Explain the differences between influencers, ambassadors, creators, and trolls/haters
Sample Solution
With its raging popularity, social media is a fiercely competitive space where much has become instantaneous – instant attention, instant reputation, and profits- to name a few. This is what attracts many, and everyone wants their slice of fame and fortune. However, it is extremely difficult to make your voice heard if you do not apply the right techniques. And the right techniques come from upgrading your skills. Let’s talk about one such skill that you should possess or enhance in these times of social media boom – writing! Writing is expression. It is the ability to write and express that separates us- humans from the animal kingdom. So, writing skills matter because it is the most important form of communication. The large transaction of information is all based on good writing. Writing in the age of the internet is a marketing pitch in itself. Through effective writing, you create engagement for your audience. From creating a blog post to a tweet, writing ability always dominates a critical part of your social media profile. To motivate your audience to hit the click button you have to craft a headline that is magnetic and captivating enough.
