Social Media And Marketing Operations

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You are the Social Media Coordinator of a company (new or existing) and within the eMarketing plan of same company the following two key objectives using social media are clearly identified. They are:

1. To increase company sales by 25% over a three-month period (final quarter of financial year 2023)2. To increase daily traffic by 5% on all the company’s platforms over the next months (final quarter of financial year 2023)

With these objectives in mind, develop a Content Plan and an Editorial Calendar for a Social media Campaign, with a duration of three (3) weeks for that company.

In addressing these two (2) major components of the social media plan for this assignment make sure to:

a) Present the situation analysis (CLO 1)

b) Define Your Goals and state the specific objectives to be achieved from the Social Media Plan (CLO 1,2&3)

c) Identify the platform and describe the target audience for each platform (CLO 1,2&4)

d) Plan the Content (CLO 1,5&2)

e) Develop the Editorial Calendar (CLO 1,5&2)

f) Identify and present the social media metrics to be used to evaluate the planned activities and the selected analytical tool(s) (CLO 3)

The Written plan should at minimum include the following:

1-Cover Page (with the name of the programme course, organization studied, and student’s ID number and date submitted)

2-Executive Summary (not more than one single spaced page)

3- Table of Contents

4- Situation Analysis

5-Social Media Goal/challenge to be addressed by using social media

6- Social Media Objective

Sample Solution

  • Increase company sales by 25% over a three-month period (final quarter of financial year 2023)
  • Increase daily traffic by 5% on all the company’s platforms over the next months (final quarter of financial year 2023)

Situational Analysis

The company is a new e-commerce business that sells a variety of products online. The company’s target market is millennials who are interested in fashion and lifestyle products. The company’s social media presence is currently small, but it has the potential to grow significantly.

Goals and Objectives

The goals of the social media campaign are to:

  • Increase brand awareness among millennials
  • Generate leads and sales
  • Drive traffic to the company’s website

The specific objectives of the social media campaign are to:

  • Increase the company’s followers on social media by 20%
  • Generate 100 leads per month
  • Increase website traffic by 5%

Content Plan

The content plan for the social media campaign will focus on creating engaging and informative content that will appeal to millennials. The content will be a mix of blog posts, infographics, videos, and images. The content will be distributed across the company’s social media channels, including Facebook, Twitter, Instagram, and Pinterest.

Editorial Calendar

The editorial calendar for the social media campaign will be created on a monthly basis. The calendar will include a schedule of content that will be published on each social media channel. The calendar will also include a list of hashtags that will be used to promote the content.

Here is an example of a content plan for one week:

  • Monday: Blog post about the latest fashion trends
  • Tuesday: Infographic about the benefits of using the company’s products
  • Wednesday: Video tutorial on how to use one of the company’s products
  • Thursday: Image of a new product that the company is launching
  • Friday: Tweet about a sale that the company is having
  • Saturday: Instagram post about a customer who loves the company’s products
  • Sunday: Pinterest pin of a fashion inspiration board

This is just an example, and the content plan will need to be customized to fit the specific needs of the company.

The editorial calendar will also need to be updated on a regular basis to ensure that the content is relevant and engaging.

Conclusion

The social media campaign will be an important part of the company’s overall marketing strategy. The campaign will help to increase brand awareness, generate leads, and drive traffic to the company’s website. The content plan and editorial calendar will help to ensure that the campaign is successful.

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