Social Media Marketing

 

Imagine this scenario: You are the marketing chief of the brand of your choice in the entertainment industry. The revenue has gone down by 30% and you are losing clients. You know that an excellent social media marketing plan can prevent losing more clients and help the company to expand in its market. Elaborate a complete social media marketing plan explaining your strategy.

The social media marketing plan has to cover:

Cover
Table of Contents
Introduction: Brief overview of the selected brand.
Goals and Objectives of the social media marketing plan
Social Media Presence (Where is the brand now and which tone are you aiming for?)
Social Media Listening (Identify your main competitors and the influencers of your market. Where are you situated in relation to them?)
Target
Competitive analysis
New Actions and new strategies
o Createonecontentasanexample
o Select the platforms and the resources o Stablish the schedule

Conclusions and Evaluation (How will you evaluate the strategies?)
Bibliography
Now that you have elaborated the plan, you must obtain the green light from the CEO of the company. You will do a 5-minute presentation explaining the plan. The presentation must include the brief overview, goals and objectives, competitive analysis, new actions and strategies and the conclusions. Be ready to answer all the questions that the CEO of the company (in this case, the professor) may have about your social media marketing plan.

Sample Solution

Social Media Marketing

Social media is a vital marketing channel for businesses of all sizes. The common question a few years ago, “Why should our business use social media?” is now being replaced with, “How can our business grow with social media marketing?” An excellent social media marketing plan can prevent losing more clients and help the company expand in its market. Before you strategize about where you are headed, take a quick look at where you are. A few areas to consider when auditing your business`s social media presence are: which networks are you currently active on; are your networks optimized; which networks are currently bringing you the most value; and how do your profile compare to your competitor`s profiles.

ant takes in phosphorus as phosphate ions and it is the commonly the second most nutrient deficiency in plants. Phosphorus is important in plants because it is used in the phospholipids within the membranes. It also plays an important role in things like DNA, RNA, and ATP. A deficiency in phosphorus leads to problems in cell reproduction, metabolism, and inheritance. Some plants are capable of recycling phosphorus when there is no more available. This can lead to higher respiration rates in those plants. A deficiency in phosphorus can retard leaf growth but does not affect chlorophyll synthesis. Therefore, plants suffering from phosphorus deficiencies have leaves that are darker green in comparison to the leaves of a plant that is not suffering from this deficiency. According to Bergmann (1992), this darker coloration makes this deficiency more difficult to spot without the use of a control plant. Tomato plants tend to suffer from phosphorus deficiencies by showing symptoms like darkening of young leaves, yellowing of old leaves, thinning of stems, purple coloration of leaf veins, and lower amounts of fruit production. (Bergmann, 1992, p. 103)

When a plant is grown using distilled water, it is considered nutrient deficient because distilled water is lacking nutrients. Therefore, the plant is deficient in nitrogen and phosphorus. Since nitrogen plays a greater role in a plant, a plant suffering from nitrogen and phosphorus deficiencies tends to show more symptoms of a nitrogen deficiency than phosphorus. This especially occurs when a plant cannot grow in the absence of nitrogen because the plant’s need for the other nutrients is reduced. The plants in distilled water can also tend to have a purple coloration on their veins as a result of the phosphorus deficiency.

The explanatory hypothesis for this experiment states that nitrogen and phosphorus are essential elements that are needed for plants to grow. This hypothesis was used to predict the outcome of this experiment. The prediction for this experiment was that nutrient deficiencies would affect the weights and standardized chlorophyll contents after four weeks of growth. There were two research hypotheses for this experiment. The first was that the weights of the nutrient deficient plants would be different that the weights of the complete plants after four weeks of growth. The second research hypothesis was that the pl

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