Sample Solution

On the other hand, it would be ideal for Jaguar to focus on differentiating its electric cars. This is because these electric cars can be produced at average industry costs but be sold at premium prices. The best way for the company to differentiate is to create a unique selling point. As mentioned previously, Jaguar should take advantage of the Blackberry Agreement (March 2018) to create unique selling points and implement new technologies into its cars in a way that no other competitor has.

Focus
Lastly, Porter’s focus strategy states that a business should concentrate on a niche market. In order to do this Jaguar must strengthen its research and development capabilities to identify the: needs, wants and requirements of its customers that are being addressed poorly or not at all by other firms [19]. This may include adding extra features on its new products to give customers a product that no other company in the market can offer. Or by improving its delivery systems and services to satisfy them. Jaguar could focus on delivering more environmentally features as society is becoming more litigious to these topics.
Conclusion

The analysis conducted has proven that Jaguar’s limited range has put them in an unfavourable position. Whilst this is not their only weakness, it definitely makes it harder for the company to tackle some of its main threats despite having high profitability ratios and turnovers compared to its competitors. However, if Jaguar faces these challenges well, over the next few years the company will be able to become more robust in the automotive industry, and potentially dominate the luxury premium car market.

References