The sociological understanding of social problems rests heavily on the concept of sociological imagination. Three theoretical perspectives guide sociological thinking on social problems: functionalist theory, conflict theory, and symbolic interactionist theory. These perspectives look at the same social problems, but they do so in different ways. The functionalist perspective sees a society as a complex system whose parts work together to promote solidarity and stability. It looks at society through a macro-level orientation and broadly focuses on the social structures that shape society as a whole. Conflict theory, first purported by Karl Max, is a theory that society is in a state or perpetual conflict because of competition for limited resources. It holds that social order is maintained by domination and power, rather than by consensus and conformity. Symbolic interactionism is a micro-level theory that focuses on the relationships among individuals within society. Communication is believed to be the way in which people make sense of their social worlds.
Ikea Communication
Compelling correspondence of IKEA correspondence is the way in to a fruitful business since everything is appropriately actualized, working easily and being sorted out well. Inside an undertaking, correspondence happens not just between the organization and its buying clients, yet in addition among them and all providers of partners associated with the business. This incorporates all interior and outside clients. On the off chance that the chose technique is relevant to the administration and the collector circumstance, compelling correspondence is made.
IKEA ‘s correspondence centers around IKEA’ s inventory, site and sovereignty program. The list is imprinted in 28 dialects, and duplicates of 190 million duplicates overall are circulated in 35 nations. In Europe, inventories are accessible to 200 million individuals consistently, more than 300 pages and in excess of 12,000 items. It is dispersed gratis by shops and mail. IKEA will likewise post notices as a wellspring of data through room magazines and the Internet. In 2005, 125 million guests from everywhere throughout the world visited the IKEA site. Worldwide site permits access to different destinations
In that history, IKEA prevailing with regards to building a world popular brand. The most well known advancement is the item list of IKEA. Consistently, IKEA prints a list and sends it to neighboring purchasers in mass to present the most recent items. IKEA has various purchaser sites to give on-request valuing and item details to likely clients. IKEA will advance overall buyer driven TV channels and advance stores and item ideas focused on nature (IKEA.com, 2004)
• Ikea must keep up great correspondence with customers and investors on natural conduct. The extent of the errand makes it hard to allocate this. IKEA produces diaries online with prints. For example, “individuals and the earth”, thus that the business can build up contact with different objective gatherings, execute significant TV projects and radio advancements. At the end of the day, the achievement factor of IKEA is brought about by different hypotheses. IKEA’s business reasoning backings the extension of the IKEA realm and its effect and incentive on an overall scale keeps on entering. It got around the world, however it remembers the limitation, and those methodologies are being balanced in an inexorably questionable financial condition. In view of IKEA’s current plan of action, gracefully chain, imaginative item structure, and inexhaustible crude materials, IKEA will additionally create.
