Stakeholders and Crisis Management
Research a corporation that has had to publicly manage a crisis in the past year. Locate research about the crisis. In a 2-3 page essay, summarize the crisis, analyze the company’s response to the crisis, and consider what the company should have done differently in its handling of the crisis. Support your analysis with content from Weiss and from at least two other relevant sources
Sample Solution
Stakeholders and Crisis Management
In May of last year (2020), Rio Tinto – seeking to expand its giant iron mine in the region – destroyed an Aboriginal site at Juukan George in the Pilbara region, where evidence of human habitation dates back 46,000 years – the only inland site in Australia showing human occupation continuing through the last Ice Age. Despite the immediate anger, Rio Tinto`s early response fall far short of what was needed to do. The company initially claimed the incident was a “misunderstanding,” suggesting it was not aware of the cultural significance of the site by the traditional landowners. A month after the destruction in Juukan George, the company issued an apology and said it would support strengthening legal protections for Aboriginal heritage sites. Amid continued dissatisfaction among shareholders including large Australian pension funds, the company then said it would deduct a total of 4 million from the bonuses of Jacques and corporate affairs head Simone Niven.
