Select an academic research article on the topic of Marketing communications and review it.
Communication has proven to a play a significant role both for organizational levels and individual levels. Such communication involves the interaction between employers and employees, the organization and customers. The latter plays a very key function as it serves to be the very interest of the organization or any business that is. In organizations, there is need to convey messages to rich a vast audience about a given commodity or service that is being provided. Such processes would include advertisement, branding, packaging, trade shows and exhibitions, public relation activities among others. In this discussion, I will provide a clear discussion on the marketing communication in terms of its processes, strategies involved and its benefit to the organization