Steps and timeframe of high- level tasks of “Netflix Streaming Plus”
1. Explain the following steps and timeframe of high- level tasks of “Netflix Streaming Plus” that need to be accomplished from product concept to the point of being ready to implement in the marketplace within an 8 month of planning.
Timeframe to set up
1. Mission/vision
2. financial aspect
3. product plan to target market
4. position to target market
5. Branding strategy
6. Using the tenets (NPDP)
A 8-Month Plan for "Netflix Streaming Plus"
Phase 1: Concept and Planning (Months 1-2)
-
Mission/Vision:
- Timeframe: 1 month
- Define the core mission and vision of the platform.
- Determine the unique value proposition and target audience.
-
Financial Aspect:
- Timeframe: 1 month
- Develop a detailed business plan, including revenue streams (subscriptions, advertising, partnerships), cost analysis, and financial projections.
- Secure funding or investments.
-
Product Plan and Target Market:
- Timeframe: 1 month
- Identify the target audience based on demographics, interests, and preferences.
- Develop a product roadmap outlining features, functionalities, and release timeline.
- Prioritize features based on user needs and market trends.
Phase 2: Branding and Marketing (Months 3-4)
-
Positioning:
- Timeframe: 1 month
- Determine the brand's unique selling proposition (USP) and how it differentiates from competitors.
- Develop a strong brand identity, including logo, color palette, and typography.
-
Branding Strategy:
- Timeframe: 1 month
- Create a comprehensive branding strategy, including brand messaging, brand guidelines, and marketing collateral.
- Develop a marketing plan to reach the target audience, including social media, advertising, and public relations.
Phase 3: Technical Development and Testing (Months 5-7)
-
Product Development:
- Timeframe: 2 months
- Build the streaming platform, including content delivery network (CDN), user interface, and recommendation algorithms.
- Develop mobile and web applications.
- Integrate payment systems and user authentication.
-
Testing and Quality Assurance:
- Timeframe: 1 month
- Conduct rigorous testing to identify and fix bugs and performance issues.
- Perform user acceptance testing to ensure the product meets user expectations.
Phase 4: Launch and Post-Launch (Month 8)
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Launch Strategy:
- Timeframe: 1 month
- Develop a launch strategy, including a marketing campaign, promotional offers, and partnerships.
- Launch the platform in target markets.
-
Post-Launch Monitoring and Optimization:
- Timeframe: Ongoing
- Monitor user behavior, gather feedback, and make necessary adjustments.
- Continuously improve the platform's features and user experience.
By following this 8-month plan and leveraging the principles of the New Product Development Process (NPDP), Netflix Streaming Plus can successfully enter the market and capture a significant market share.