Stereotypes at Pitney Bowes

 

Many times, we think of stereotypes or discrimination only being an issue when it comes to things like gender, race, or religion. However, at Pitney Bowes Inc., the toughest stereotype to overcome is age.

Brigitte Van Den Houte starts her day in the normal way; however, she has taken a keen focus on persuading employees in their 20s that they have a future at Pitney Bowes.

For almost 100 years, Pitney Bowes, founded in 1920, has been all about commerce. But as the world turned to technology, the definition of what that meant for the traditional postage-meter equipment company had to change as well.

One of the biggest challenges of this ever-changing technological world is how the generations of employees can step aside from their stereotypes and understand one another to better work effectively.

At Pitney Bowes, their proactive approach puts younger colleagues with older colleagues in a mentoring situation. This is not the typical older mentor to younger mentor setup, however. Every few months, Houte arranges for the younger employees to spend the day with a seasoned executive with the plan of sharing experiences and ideas and offering advice. Houte states, “the old way of working no longer works,” and she’s right.

With over one-third of the workforce aging to 50 or older and millennials (young people aged 22–37) being the largest workforce group, it is imperative to put stereotypes aside and learn to work together. One big mistake for a manager would be to focus on the age difference rather than on what skills each person individually can bring to the table.

Stereotypes such as “older individuals don’t know about technology” or “millennials are constantly job hopping and feel entitled” are put aside at Pitney Bowes in order to get the job done. With a more proactive approach, the range of variables within each generation can be utilized in the most effective way possible for an organization.

Questions:

1. What are other ways that a company can utilize a multigenerational team to their advantage?

2. What challenges does a multigenerational team pose for management?

3. What should the company and management team consider when attracting new employees of all generations?

Sample Solution

Managing a multigenerational workforce can be quite the task for business leaders. Finding a balance between these generations in the workplace can be a daunting challenge for some managers. How do you appeal to Millenial team members while making Baby-boomers still feel valued? How do you prepare for Gen Z entering the workforce without losing sight of the preferences that your Gen Xers hold? By being a dynamic leader, and leveraging the strengths of each of these generations, effective managers can turn what seems like an obstacle into a competitive advantage. Ways to do that include: avoid stereotypes, and instead ask questions; leverage the strengths that each generation holds; lean-in to diversity when it comes to building teams; and try to prevent “generational silos.”

ffeinated energy drinks (CEDs) are beverages that contain high levels of caffeine, stimulants, and often other substances such as taurine and sugars (NCCIH, 2018). High dose of sugar is used in these drinks in other to make it sweet and also sugar is considered a form of energy boost. Red Bull and Monster are one of the most popular energy drinks among children, adolescents and young adults (Breda, 2014). In advertisements, CEDs are said to increase the level of energy of an individual, focus and also keep them wide awake. This has led to the increase in the consumptions of these drinks. According to a study done in Ontario, about half of adolescents have had an energy at least once in the year. (NCCIH, 2018). Evidence have shown that energy drinks can lead to serious health impacts in children and teenagers. Also, studies have shown a rise in visits to emergency rooms due to energy drink overdose among adolescents (NCCIH, 2018). About a half of adolescents who consume energy drinks experienced unfavourable effects such as unsteadiness of the hands (Pound, 2017). A lot of health professionals have shown concerns over the adverse effects of CEDs most especially among children and adolescents. This is due to the high caffeine content which could lead to cardiovascular and neurological issues. Also, the high level of sugar could lead to obesity and even liver problems (Ibrahim, 2014). This is why some countries have banned energy drinks in the past or considered banning them.

According to studies, Health Canada implemented rules to be followed in a bid to regulate the consumption of caffeinated energy drinks such as limiting the amount of caffeine to “180mg per single serving” and “a concentration of 400mg/ L” (Canadian Paediatric Society, 2017). A ban was also placed on marketing of CEDs to children and adolescents. Mandatory labelling that goes in accordance with the Food and Drugs Act which includes the amount of caffeine from all sources, advisories on mixing beverage with alcohol, Nutrition Fact and ingredient lists among others (Canadian Paediatric Society, 2017).

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