Strategic Alternatives Assessment
The company is starbucks
Conduct a SWOT analysis for your selected company and discuss your findings. What advantages does your company have over its competition? What opportunities exist in the industry from which your company can benefit? Who is your company’s competition, and what types of risks might they pose? What weak areas could your company improve to compete with its strongest competitors?
Identify strategic alternatives that create value for the company. Which ones are focused on internal growth and what do they offer to the company? What are the drawbacks of these strategies? Which ones are focused on external growth and what do they offer the company? What are the drawbacks of these strategies?
How would you use a decision matrix to identify the leading alternative? Explain how you determined the values used to distinguish between each option. What about the matrix, if anything, may be limiting in its use value to an analyst or decision maker?
What factors might inhibit the success of the optimal strategic alternative identified? How can the issues you identified be addressed and corrected?
Growing an organization is not always about increasing the size of the firm. If expansion is not the main focus, what other elements lend themselves to growth of the firm? How might each be achieved?
Sample Solution
Starbucks is the world`s largest American coffeehouse chain that operates 17,133 company operated and 16,700 licensed stores worldwide. It was founded in Seattle, Washington in 1971. With the invigorating vision of Howard Schultz, it became more than a coffeehouse, a third place between work and home. Starbucks` strength include strong brand image. Starbuck Corporation is the most popular and strongest brand in the food and beverage industry. Its size, volume, and the number of loyal customers have kept growing over time. It has a brand value of $13.01 billion as per 2021 Interbrand ranking. Starbucks` opportunities – expansion in developing markets. Starbucks has coffeehouses mainly in the U.S. Global expansion in emerging economies such as India, China and few regions of Africa can give a great opportunity to the company.
