Strategic Branding and Marketing Communication

 

 

 

Assignment should deal with YOUR analysis on the chosen brand, not on theory. You are to choose a brand, and follow and collect examples of
marketing communication activities by the brand. Make sure you have minimum 5 samples of varying type (advert, banner, website, package, logo,
bag, sponsoring, news
release etc). Then analyse the brand by covering the issues below. The purpose is to shift your view as a customer/consumer into the view of the
organisation behind the brand, and thus recognize the phases of building a brand and the issues concerned with brand building. The chore will be
easier if you follow the communication of the chosen brand for a prolonged period. Also, keep in mind that an organisation cannot avoid creating
image and associations into the minds of customer even if they are not building a brand
intentionally.
1. Describe the situation NOW. Cover target group/s, customer needs, Ps, added value, market situation, competitors, SWOT and positioning.
2. Ponder on the OBJECTIVES. Is the organisation trying to develop the brand to a certain direction? What could be possible for them, based on f.e.
the SWOTanalysis? Is there a competitive edge that you think they should invest in?
3. Analyse the brand identity based on your own associations. Cover the different views; brand as a product, brand as an organization, brand as a
person and brand as a symbol. Does the company have a clear value statement? Is it suitable in regards to their target group/s?
4. How has the implementation phase been done? Which means of communication have been used? How about the style, tone and core message?
Has the implementation been consistent? Any new means suggested?
5. Is the brand a part of a brand hierarchy or is it unique for the organisation?
What is the role of the brand?
6. Finally, write a summary on measuring brand equity.
What do loyalty, perceived quality, associations, awareness, and market behavior look like?

This ailment helps me to remember when we talked in class about the ox-like tuberculosis, and how most deer known to have that ailment were discovered looking ordinary until lab discoveries recommended in any case when taking a gander at the lungs. Further adding something extra to this article, I found that the bunnies who become inoculated against RHDV2 produce a solid, fundamental invulnerability that shields them from the illness however not the disease. That is fascinating to me in light of the fact that from what I comprehend, the rabbits, even with the invulnerability, despite everything become sick and bite the dust because of the contamination? In the event that that is valid, specialists need to make sense of an approach to murder off the infection before the rabbit is even contaminated. My last inquiry is the reason now? For what reason did the infection out of nowhere turn up now? At present the explanation isn’t known, so ideally soon it will be examined further, and we locate a thinking.

My new life transformed me from a little youngster into a develop man and pushed me out of my usual range of familiarity. I figured out how to arrangement and conform to new changes, new condition. Moving out of my folks’ home and my nation of origin, was the best choice at any point made. It manufactured my character, it made me an a lot more grounded individual, genuinely and intellectually. I value my folks, who pushed me out of my usual range of familiarity and helped me in turning out to be who I am today.
The KLM airplane’s co-pilot reacts with ” we are currently at take-off” to which the Air traffic Control tower reacts with “alright”. In this manner, KLM expected leeway was endorsed and started to move towards the runway landing area. Indeed the pinnacle assumed, The KLM airplane was at take-off position and was anticipating last freedom. The pinnacle pronounced another radio call to KLM “hold on for take-off, I will call you” anyway this message was not heard by KLM pilots because of glitch and obstruction in radio signs. Inside flicker of eye, the co-pilot of Pan American flight looking out through windows protected by the hazy mist, sees beams of light drawing nearer and closer, out of nowhere understanding its another airplane, with intrinsic dread yells to the commander to “Get-off, Get-off”. Sadly, the Pan American flight attempted to veer off the runway. Suddenly, everything finished in short order. (Reference)

An internship is a disciplined and supervised experience in a professional place in which the student is discovering and gaining essential experience, also the student get the opportunity to use all the knowledge that gained in College or University.
Furthermore, It is required of all the students to fulfil the course and complete the degree of Bachelor also it is essential to graduate from the University. The internship program has a certain time period that the University offer to the student in order to achieve all the goals that assigned by the professional organization in different departments.
For German university 6-8 weeks are allocated for the internship program at the company or institution that chosen by the students.
Consequently, I have chosen Weatherford Company to complete the training program during the time period 6th of August 2017 until the 14th of September 2017 in Weatherford laboratory department located in Ghala Industrial in Oman.
Hence, this report provides information about summer internship. The report mainly discusses multi topics related to the summer internship and the main object of this internship. Moreover the activities that the student gets a chance to participate during the internship period.
Nevertheless, we also look at the company description which talk about the company location, background and the services that provide by the company.
This report will also talk about the goals achieved by the student during the training period and knowledge that the student gets from this experience.

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