Strategic global marketing plan

 

 

Your work on your strategic global marketing plan is complete. You now have a plan that will implement, manage, and support a global strategy, but it is far from organized. You e-mail Deborah to inform her that you are almost ready and that the initial planning is complete. A little while later, the phone rings and you see Deborah’s name on the caller ID.

“Hi, Deborah. What’s up?” you ask.

“I’d like you to present to the advisory board next week,” Deborah says. “They are very curious about your findings and would like to know if globalization is a good opportunity for the company. The board wants to finalize their strategic plan, and this may be a key part of it.”

After you hang up, you begin thinking through the different items that you will need to cover.
As you finalize the marketing plan, complete the following:

Is globalization a good move for the company?
What is your rationale behind this decision? Synthesize analysis conducted in previous units, including strategic considerations, cultural considerations, competitive analysis and balanced scorecard.
What geographic location should be a target for global expansion?
What background information can you provide to support this decision?
How will this decision support the overall goal of growth and expansion?

 

Sample Solution

Globalization is an established part of the modern world. Globalization refers to an open flow of information, technology, and goods among countries and consumers. This openness occurs through various relationships, from business, geopolitics, and technology to travel, culture, and media. Globalization allows companies to find lower-cost ways to produce their products. It also creates global competition, which drives prices down and creates a larger variety of choices for consumers. Lowered costs help people in both developing and already-developed countries live better on less money. The world is getting smaller, and companies need to understand what this means for the future of doing business. Companies that don’t embrace globalization risk losing a competitive advantage, which allows other businesses to take over new opportunities in the global marketplace.

As understudies advance into higher grades, the quantity of understudies that vibe connected with diminishes from 75% to 34%. Ross Brenneman, the associate supervisor at Education Week Teacher, makes sense of how Gallup, an examination and exhortation firm, studied 1 million US understudies on their commitment to school. They found that with each passing grade, more understudies accept that they aren’t locked in with their schooling and school climate (Brenneman 1). This is huge in light of the fact that it prompts their very own imperfect view training, without really any information on the schooling’s motivation. The improvement material “Virtual Entertainment and The Movement of Ideas” by Edward Kessler makes sense of how the new ascent of informal communities prompts an expansion in the productivity of the development of thoughts. These informal communities allude “to the utilization of ‘online and portable advances to transform correspondence into an intelligent exchange” (Kessler 1). This informal organization can be contextualized as VR gadgets, which treat instructive correspondence as a communication among understudies and their learning, subsequently prompting higher commitment. The utilization of VR is additionally examined by Jane McGonigal in her TED talk “Gaming Can Make a Better World.” Using the case of environmental change to pass on her message, McGonigal makes sense of how gaming through expanded gadgets can be utilized to help people comprehend and take care of perplexing certifiable issues (McGonigal). This innovation can be applied to scholastics by exposing understudies to a kind of game that upgrades their learning. There have proactively been banters on bringing VR into instructive settings, as a large number of the thought make sense of that it is exorbitant and not compelling to the point of overwhelming conventional educating techniques. Right now, instructors prevalently utilize conventional techniques for educating: course readings and talks. As interpersonal organizations progressively become incorporated into our general public, changing educational plans by inserting informal communities is an inquiry to be thought of. Thusly, VR gadgets can help understudies’ schooling and abilities to learn by making them more drew in with their way of learning, which can be preferable over current educating strategies.

In contemporary society, understudies are familiar with getting data through intuitive learning conditions because of the ascent of web-based entertainment. Their insight into news and training beyond the homeroom comes from casual encounters, for example, posts and recordings on stages like Snapchat or Instagram. Conversely, as per Elliot Hu-Au and Joey J. Lee, a doctoral understudy and a talk teacher, separately, of Columbia University, understudies’ schooling in a study hall setting comes

This question has been answered.

Get Answer
WeCreativez WhatsApp Support
Our customer support team is here to answer your questions. Ask us anything!
👋 Hi, Welcome to Compliant Papers.