Strategic Integrated Marketing Communications

 

 

 

Having an integrated communication strategy is of vital importance to the success of a brand. Integrated communication means that all of the key stakeholders in the company understand the product’s position in the marketplace. Before any marketing decisions are made, key stakeholders make sure that they represent the brand in the correct way.

Companies will often create brand identity guidelines to ensure that every piece of advertising has the same look and feel. An example of an award-winning integrated communication strategy is the Snickers “You’re not you when you’re hungry” campaign. This article discusses this campaign.

Deliverable: This assignment is a 3–5 page paper. You should include videos, links to Web sites, and examples of advertising.

Select any brand of cereal, and detail the company’s integrated marketing strategy. Research the brand’s integrated marketing campaign, and locate multiple media sources, including the following:

Television
Web sites
Search engine results
Social media
Magazines
Any other paid, owned, or earned media
Do not forget how the product is merchandised in the store. Please use these examples in your paper.

After conducting your research, summarize the key elements of the company’s integrated marketing campaign. Include the following elements in your paper:

What is the key message across all media types?
What are the key design elements (e.g., tonality, emotional response, colors, and images used in the campaign)?
What does the marketer ask the customer to do? What is the call to action?
In your opinion, is this an integrated marketing campaign? Explain why or why not

 

Sample Solution

Integrated marketing communications is a strategic, collaborative, and promotional marketing function where a targeted audience receives consistent and persuasive brand messaging through various marketing channels in an integrated way to move buyers through the decision-making process. While online marketing is crucial for companies, you shouldn’t forget about traditional forms of advertising to round out the campaign. It is easy to get social media wrong, and there have been plenty of examples in the news when companies have blundered. But, if you take time to establish guidelines for your organization`s posts and replies, you will reap the benefits. By creating relevant content for your followers, you will also strengthen their ties to your company and you will even find that they will market on your behalf.

t of careful preparation is one of the essential purposes of VR in these offices. As per Lan Li and his partners, teammates of the National Center for Biotechnology Information, before VR was brought into clinical offices, the main way junior specialists could get clinical preparation was by being in a genuinely working room under the oversight of experienced specialists. Be that as it may, this approach took a lot of time and was exorbitant (Li et al 2). Also, as clinical practices advanced and turned out to be more muddled, “sole perception was presently insufficient for procuring specific abilities and exceptional techniques”(Li et al 2). With the presentation of VR, careful students can participate in such medical procedures. These reproduced medical procedures are more intelligent, with the capacities to zoom and mark items, and more hands on. VR permits the student to have related knowledge with medical procedure so when performed on a patient, they are capable and not a risk to the patient’s wellbeing. A potential counterargument to this is that VR projects to prepare careful learners aren’t adequately exact to be considered as genuine preparation. In any case, the inverse is valid. That’s what li and his associates express “VR reenactments are more reasonable because of extremely natural anatomic designs displayed in the 3D graphics”(Li et al 2). Because of VR being more reasonable, it can act as a preferable device over conventional strategies for educating. This execution of VR in clinical schools shows how in higher instructive offices, VR presents helpful open doors and subsequently ought to be considered for primer offices like secondary schools. As referenced previously, the more seasoned the understudy gets, the more uncertain that they are locked in (Brenneman 1).

Execution of VR in secondary schools will give more youthful understudies the amazing chance to open themselves to instructive open doors. Having active openness to a specific field prior on assists the understudy with understanding the subject better and helps in making serious areas of strength for a by making it more obvious the idea. This openness will make understudies more drew in, prompting higher retention and comprehension of the substance. An illustration of how VR could be helpfully carried out into lower instructive offices is through the subject of history.

With VR execution, history turns out to be more intuitive. Teachers and instructors would have the option to make programs in VR that would permit their understudies to become aberrant observers to occasions incorporated by VR. Albeit the understudies wouldn’t really be participating in the verifiable occasion, the educator

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