Strategic Management

 

 

Material for this assignment will be found in Chapters 1, 2 and 3. Include an introduction and a conclusion for the document. The evidence you provide must come from reliable journalistic and finance sites and sources. Use citations and references. A minimum of 10 references is necessary for a low B.

Was assigned to “Cronos”

Questions for this report:

1. Describe the business you have been assigned (products, business model, competitive advantage, etc.).

2. Who is the CEO and what is her perspective? How is she perceived by the industry?

3. How does your assigned company fit into the Cannibis industry overall?

4. What external threats are facing your company?

5. What opportunities might they take advantage of?

Sample Solution

Strategic Management

Cronos Group is an innovative global cannabinoid company with international production and distribution across five continents. Cronos Group is committed to building disruptive intellectual property by advancing cannabis research, technology and product development. With a passion to responsibly elevate the consumer experience, Cronos Group is building an iconic brand portfolio. Cronos Group`s portfolio includes PEACE NATURALS, a global wellness platform, two adult-use brands, COVE and Spinach, and three hemp-derived CBD brands, Lord Jones, Happy Dance and PEACE. Michael Gorenstein is the CEO of the Cronos Group. According to Michael, one of the things they are really focused on at Cronos is changing the perception of Cannabis. It is making people understand that there is a huge industry opportunity and that there are a lot of benefits to cannabis.

Americans who had lost all of their life savings during the crash. What made the most sense was something called the Federal Deposit Insurance Act, the FDIC. The theory was that in efforts to avoid the runs on banks, the insurance system would tell depositors that the federal government, through the FDIC, would reimburse up to a certain amount of money lost money during the crisis. This fund would be built up by using small taxes. However this was not the first time a system of this nature had been attempted, something FDR was aware of and unhappy with. All efforts to create a state level FDIC had failed in the past due to poor management, underfunding, and rampant corruption. The Glass-Steagall Act, under the auspices of the FDIC, initially sought to cap the reimbursements at $1000. However, Arthur Vanderburg, a senator from Michigan, felt as if the $1000 was too low, with many people losing much more than that. Then began a serious of back and forths, with one side calling for $1000 to be the list and the other $2500. Ultimately, FDR felt that $2500 was too high, too much liability on this corporation. Although this did not happen over night, they eventually reached a deal that created two parts to the Act. The preliminary part, stipulated that there would be a temporary release of funds on January 1st 1934 with the cap set at $1000. The second part of the plan was set to kick off on July 1st 1934, with the $2500 set as the ceiling. This was necessary because the white house still had to figure out how all of this would work. The temporary plan was put in to assure the people, the very creation of the FDIC, and the backing by FDR of the Glass-Steagall Act is what shows Americans that the banking system will survive and hopefully thrive. Ultimately, this led to the end of the bank runs that crippled the economy, the panic seemed to stop overnight. The federal system, with FDR at the helm, superimposed on the top, takes the pressure off the state governments. The federal reserve had their power broadened, they now had the power to interfere in a banks inner workings if they felt they were acting in a corrupt or doltish manner. For the moment, following the passing of the Emergency Banking Act as well as the Glass-Steagall Act, FDR thinks the financial meltdown is over, he wanted to move onto other issues of magnitude. Glass-Steagall provided security, at the low end of the spectrum

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