STRATEGIC MANAGEMENT: CONCEPTS AND CASES

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Discussion 1
1. Identify a public company that could benefit from applying the I/O Model of Above-Average Returns (Figure 1.2 on page 15 in the textbook).
1. Follow the five (5) steps to justify your answer.
2. Do not use Apple or Walmart in this exercise.
3. Be sure to incorporate the relevant vocabulary or terms from the chapter and give us the “why.”

Discussion 2
1. Can any firm beat Amazon in the marketplace? If not, why not? If so, how can they best do so? How formidable a competitor is Google for Amazon? Please explain. Consider:
1. What are Amazon’s greatest strengths?
2. Does it have any weaknesses? Please explain.
3. Is Walmart.com a potential concern for Amazon? Why or why not?
2. Given the importance of understanding the external environment:
1. Why do some public companies fail to do so? Please provide examples of firms that did not understand their external environment.
2. What were the implications of the firm’s failure to understand that environment?

Discussion 3
1. Many companies use their brand as a competitive advantage. Given your knowledge about the global economy:
1. Identify three (3) brands likely to remain a source of advantage in the 21st century and explain why.
2. Explain the effects of the Internet’s capabilities on the brands you identified in the previous question and what the brand’s owner should do in light of them.

 

 

Sample Solution

It must be stated that research has been carried out into the links between language and thought, a relationship so complex in nature that conclusions and ideas about this pair are difficult to form. This relationship is being explored but the quest into finding definite or fixed answers that go beyond the reach of science continues today. It must be recognised that philosophical and anthropological reasoning are necessary tools when considering this relationship and that science in this case cannot act as a sole means of approaching this question.

Science provides humans with the answers to many of today’s greatest questions. However when there is a lack of evidence, hypotheses are often formulated, some being impossible to ever disprove hence remain accepted. Creativity, thought and a feeling of curiosity come into play when any hypothesis is created. Language therefore can be left to the imagination when considering its origins as no physical evidence exists that can take us back to its beginning. I may be presenting an opinion which seems to disregard the role of science but I am simply stating science can generalise many situations but in this context, it is an individualised phenomenon in which it is up to the individual to present their thoughts based on external factors that science cannot simply explain or condense. When language is considered, one needs to consider the individual, society and context in which the language has integrated itself.

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