Strategic Marketing And Communications

 

 

You are the new marketing manager for The Westside Coffee Company. You have been tasked with developing a strategic marketing and communications plan to improve store performance. Over the next few weeks, you will develop different elements of your marketing and communications plan.

Consumer/Marketplace Insights and Micro-Moments

Resource: Read the articles from the

Perform a price/quality segmentation analysis using the resources provided in the

Identify 8 to 10 insights you learned from the research study.

Illustrate observational learning by visiting a local coffeehouse and list insights that confirm or differ from the research findings.

Create a micro-moments map on a table or spreadsheet with 4 columns. Under each heading, fill in all the things a new customer who has never heard of The Westside Coffee Company might want to know before visiting.

Based on your micro-moments insights, review The Westside Coffee Company website and make 4 recommendations for improving the site.

your analysis and micro-moments map. Use data to support your findings.

1. You will need to search for and visit the websites of the different chains to help you determine their proper placements on the segmentation axes to place The Westside Coffee Company in its appropriate place.

 

 

 

 

Sample Solution

ve to be clinically diagnosed based off the patient’s symptoms. If an individual only has persistent delusions it becomes apparent to the doctor that they aren’t schizophrenic. Schizophrenic requires multiple symptoms not just delusions. A person with delusional disorder are typically fully functioning individual except for their delusional episodes. According to Belmont Behavioral Hospital, emphasizes that “This condition could have an impact on the person’s daily living, although, fortunately, it does not necessarily prevent that individual from functioning within society on an ongoing basis”. In contrast to Schizophrenia, this psychotic disorder causes patience to be more dependent on friends and family due to lack of the ability to make decisions on their own. Another, similar disorder whose symptoms have to be clinically distinguished from Schizophrenia is substance or medication induced psychotic disorder. Substance induced psychotic disorder is when a patient has been abusing a controlled substance that is mind altering. Examples of drugs that cause, hallucinations and or delusions would be LSD, Psilocybin Mushrooms, recreational marijuana, and opioids. The Substance Abuse and Mental Health Services Administration report the staggering statistic that in 2014, “approximately 1.2 million Americans are currently hallucinogenic drug users”. This goes to show the epidemic that psychiatrist have to take into account prior to clinically diagnosis an individual with Schizophrenia. The diagnosis for substance or medication induced psychotic disorder is to conduct a urine test to determine if the person is experiencing a “bad trip,” due to a controlled substance. The American Addiction Center, provides a description of a bad trip as “when brain levels of the drugs become “too” high, the effects become bizarre, and you start experiencing out-of-the-earth things”. An individuals with history of drug use that have been diagnosed with substance psychotic disorder often have recurrent bad trips even after the sobriety. It’s undeniable that mind altering drugs can lead to damaging the brain and permanently causing symptoms similar to Schizophrenia. However, Schizophrenia is typically a lifelong disorder while acute Substance Induced Psychotic Disorder symptoms with proper treatment and sobriety can go away. Schizophrenia can be linked by genetics while Substance Induced Psychotic Disorder, is due to abusing a controlled substance. Neither, are curable however, with treatment symptoms can subside or disappear. Prevalence Rates of Schizophrenia Physiatrist have observed that there is a difference in prevalence in women and men with Schizophrenia. According to Rena Li and Xi Ma, two Psychiatrist at the University of Tennessee, “Schizophrenia is more frequent in men. Female onset is typically 3–5 years later than males. It is now accepted that men has a single peak age for onset which is between 21 and 25 years old and women have two peaks age of onset, one between 25 and 30 years

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