Strategic objectives are a measure of attaining your vision and mission.

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Strategic objectives are a measure of attaining your vision and mission. They reflect the vision, mission, and values of the organization, and the outcomes of the internal and external environmental analysis.

This week, you will determine the objectives and metrics now that you have completed your SWOT analysis in preparation for the project plan you will complete in next week’s summative assessment. The project you choose must be based on an unmet opportunity for the organization you chose in Week 1 or to minimize a potential threat. As you recall what you determined in your SWOT analysis, consider the following questions:

What does the organization need to do to advance its goals or expand its competitive advantage?
How will you measure progress toward the goals?

Sample Solution

Strategic Objectives and Metrics Based on SWOT Analysis

Let’s move forward with crafting strategic objectives and metrics based on a potential unmet opportunity identified through your SWOT analysis.

Here’s a roadmap to guide you:

  1. Review Your SWOT Analysis: Recap the key strengths, weaknesses, opportunities, and threats (SWOT) you identified for your chosen organization in Week 1.
  2. Unmet Opportunity: Focus on an unmet opportunity highlighted in your SWOT analysis. This opportunity represents a space where the organization can leverage its strengths to capitalize on a favorable external factor and potentially minimize a weakness or threat.
  3. Strategic Objectives: Develop SMART strategic objectives that target the chosen unmet opportunity. Remember, SMART objectives are Specific, Measurable, Achievable, Relevant, and Time-bound.
  4. Metrics: For each strategic objective, define clear and measurable metrics to track progress and success. These metrics should quantify the achievement of your objectives.

Here’s an illustrative example:

Organization: Public Library System

Unmet Opportunity: The SWOT analysis revealed a growing community of young adults who are not actively using the library resources. The library has strong staff expertise and a vast digital collection (strengths). There’s an opportunity to leverage technology (opportunity) to reach this demographic and address a potential decline in youth engagement (weakness/threat).

Strategic Objectives:

  1. Increase library website traffic from young adults (18-25) by 20% within the next year. (Specific, Measurable, Achievable, Relevant, Time-bound)
  2. Develop and implement a social media campaign specifically targeting young adults, resulting in a 15% increase in new library card sign-ups among this age group within 6 months. (SMART)

Metrics:

  • Website Traffic: Utilize website analytics tools to track the number of visits from users identified within the 18-25 age range. Monitor the percentage change in traffic over time.
  • Social Media Campaign: Track the number of impressions, engagements (likes, comments, shares), and click-through rates on social media posts related to the campaign. Monitor new library card sign-ups originating from social media referrals.

Remember, this is just an example. Replace it with details specific to your chosen organization and its SWOT analysis.

By following these steps and considering the questions you provided, you can effectively translate your SWOT analysis into actionable strategic objectives with measurable metrics, paving the way for a successful project plan in the next week’s assessment.

 

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