Strategic Plan for Curtis & Associates
Long-Term Strategic Goals (3-5 Years)
- Expand into new markets. Curtis & Associates currently operates in Nebraska, but there is a large and underserved market for job training services in other states. The company could expand its reach by opening new offices in other states or by offering its workshops online.
- Develop new programs and services. Curtis & Associates currently offers job search skills workshops, but there is a need for other types of job training services, such as computer skills training and resume writing assistance. The company could develop new programs and services to meet the needs of a wider range of clients.
- Become a recognized leader in the job training industry. Curtis & Associates has a proven track record of success, but the company is still relatively new. The company could become a recognized leader in the job training industry by developing new and innovative job training programs, conducting research on job training effectiveness, and publishing articles and books on job training best practices.
Justification and Rationale for Long-Term Strategic Goals
Expanding into new markets, developing new programs and services, and becoming a recognized leader in the job training industry would all help Curtis & Associates to achieve its mission of helping people find jobs and become self-sufficient.
Expanding into new markets would allow Curtis & Associates to reach more people who need job training services. The company could also generate more revenue by expanding into new markets.
Developing new programs and services would allow Curtis & Associates to meet the needs of a wider range of clients. This would help the company to attract more clients and increase its market share.
Becoming a recognized leader in the job training industry would give Curtis & Associates a competitive advantage. The company would be able to attract more clients and generate more revenue by being seen as a leader in the industry.
Tactical Goals (Annual Goals) to Support Long-Term Strategic Goals
To expand into new markets:
- Open new offices in two new states within one year.
- Increase online enrollment in workshops by 20% within one year.
To develop new programs and services:
- Develop a new computer skills training program within six months.
- Develop a new resume writing assistance program within one year.
To become a recognized leader in the job training industry:
- Publish one article per month in a leading job training industry publication.
- Give two presentations per year at job training industry conferences.
Justification and Rationale for Tactical Goals
The tactical goals listed above are specific, measurable, achievable, relevant, and time-bound. They are also aligned with the long-term strategic goals of expanding into new markets, developing new programs and services, and becoming a recognized leader in the job training industry.
Importance of Budgets in Developing Tactical Goals
Budgets are important in developing tactical goals because they help to ensure that the company has the resources necessary to achieve its goals. Budgets also help to track progress towards goals and identify any potential problems early on.
For example, if Curtis & Associates has a goal of opening a new office in a new state within one year, the company will need to budget for the costs of renting office space, hiring staff, and marketing the new office. The company will also need to track its progress towards this goal and identify any potential problems early on, such as delays in finding office space or hiring staff.
Operational Goals (Monthly, Weekly, or Daily) for Reaching Tactical Goals
To expand into new markets:
- Identify two new states to expand into within the next month.
- Research the office rental market in the two new states and develop a budget for opening new offices.
- Hire a marketing manager to develop and implement a marketing plan for the new offices.
To develop new programs and services:
- Research the needs of potential clients to identify the demand for new programs and services.
- Develop a curriculum for the new computer skills training program within the next two months.
- Develop a curriculum for the new resume writing assistance program within the next three months.
To become a recognized leader in the job training industry:
- Identify a list of leading job training industry publications.
- Write and submit one article to a leading job training industry publication within the next month.
- Identify a list of job training industry conferences.
- Submit a proposal to speak at two job training industry conferences within the next six months.
Justification and Rationale for Operational Goals
The operational goals listed above are specific, measurable, achievable, relevant, and time-bound. They are also aligned with the tactical goals of expanding into new markets, developing new programs and services, and becoming a recognized leader in the job training industry.
By breaking down the tactical goals into smaller, more manageable operational goals, Curtis & Associates can make
