Strategic plan is the communication plan.

 

An important part of the strategic plan is the communication plan. For this discussion, consider your program and come up with a communication plan using the template provided in the required reading. Then respond to the following:
1. Briefly summarize your communication plan.
2. What is the importance of having a communication plan?
3. How do you think a communication plan from 1998 looks different from one that you would see today?

 

Sample Solution

Niccolo Machiavelli’s, The Prince, is one of the most controversial books of its time. Because of its contents, Machiavelli is seen by many as symbol for evil and vice. The book was thought to be so abhorrent that it was banned by the Catholic church, and harshly critiqued by many of Machiavelli’s contemporaries. The Sixteenth Century treatise was meant as an advice book for princes on how to gain power and maintain it, but the methods he proposed for achieving these aims were unsavory to many. In the years following its publication, The Prince, horrified and shocked the general populace due to its challenging of the current view that a leader had to be virtuous and moral, asserting that it was better for a leader to be feared than loved, challenging the idea that a ruler gained his power from divine right alone, and its proposition that a ruler might employ unethical actions to secure his position and better his country.

One of the first of things that Machiavelli tried to do in his treatise is to separate ethics from princes. While, many of his contemporaries believed that a successful prince would be one filled with the usual virtues, like honor, purity, and integrity, Machiavelli threw this idea out a window. He did not believe that being simply having the “right” value system would grant a leader power and security. In fact, he argued that often, being tied down by such morals would be counterproductive to one maintaining their position. Moreover, “if a ruler wishes to reach his highest goals he will not always find it rational to be morale” (Skinner 42).

So, what characteristics did Machiavelli think would actually make a strong leader? His ideal prince is one who is cunning and ruthless. Machiavelli believed that, “a ruler who wishes to maintain his power must be prepared to act immorally when this becomes necessary” (26). A ruler should also not be worried about being miserly, for overall this will help rather than hurt his control (Mansfield). If a prince is too generous his people will also become accustomed to such generosity and be angered when it is not forthcoming, and in the

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