Strategic planning approaches to create effective and relevant healthcare strategies, goals, and objectives.

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Apply strategic planning approaches to create effective and relevant healthcare strategies, goals, and objectives.

 

 

 

Scenario
As Healthy Dynamics (HD) moves forward in the development of their strategic plan, it is important to understand where the company is strong, where it is weak, the major opportunities the company can explore, and possible threats. HD currently offers customized wellness programs to their clients, which include all or some of the following services: health assessments, biometric screenings, and telephonic health coaching. Telephonic coaching calls have dropped by 25% over the last year, and requests for onsite biometric screenings have increased by 15%, while health assessments are still being administered by paper. The company has over 500 employees, all working onsite at a five-floor commercial-leased building that includes an onsite fitness center, cafeteria, and breakrooms on each floor.

The staff consist of the following team members (10) in leadership, (30) information technology, (5) marketing, (250) health coaches, (20) account managers, (5) strategic planning managers, (5) administrative, (2) human resource directors, (3) benefit managers, (200) biometric screeners, and (10) contract managers. The cafeteria staff are not employees of the company and cost HD $500,000 per year. The company revenue has continued to decline by 15-25% over the last five years. If this trend continues for another two years, the company will be bankrupt. Customer satisfaction rates are declining, yet they are still considered one of the top competitors in the wellness industry.

You have been tasked with assessing the strategic position of the business and its environment. Some options currently under consideration are company restructuring, merger, acquisition, and adding or removing services. To provide a clear snapshot to help the company understand where it stands, you will explore key issues by creating a SWOT Analysis.

Instructions
Create a SWOT Analysis that includes:
The Strengths of Healthy Dynamics within the wellness industry
The Weaknesses of Healthy Dynamics within the wellness industry
The Opportunities available to Healthy Dynamics within the wellness industry (or research potential opportunities by branching into a new industry)
The Threats to Healthy Dynamics within the wellness industry (or research potential threats from companies whose primary business is in another, related industry, or from disruptive technologies that potentially threaten all companies in an industry)

Sample Solution

So the definition of personal space is a norm which differs from culture to culture. People who stand too close to us may seem to us pushy; people who stand too far away may seem cold. And while we may shrug off such social oddities, psychological professionals do not. (In a marriage counselor’s office, how close a couple sit to one another will be a potentially importand observation.) In other words, norm violation within one’s culture tends to be viewed, in varying degrees, as abnormal.

Norms, however, are not the only standard for defining abnormal behavior. Other criteria are statistical rarity, personal discomfort, maladaptive behavior, and deviation from an ideal state.

From a statistical point of view, abnormality is any substantial deviation from a statistically calculated average. Those who fall within the “golden mean”-those, in short, who do what most other people do-are normal, while those whose behavior differs from that of the majority are abnormal.

Another criterion for defining abnormality is personal discomfort. If people are content with their lives, then their lives are of no concern to the mental health establishment. If, on the other hand, they are distressed over their thoughts or behavior-then they require treatment.

A fourth criterion for defining a behavior as abnormal is whether it is maladaptive. Here the question is whether the person, given that behavior pattern, is able to meet the demands of his or her life-hold down a job, deal with friends and family, pay the bills on time, and the like. If not, the apttern is abnormal. This standard overlaps somewhat wit that of norm violation. After all, many norms are rules for adapting our behavior to ur own and our society’s requirements. (To arrive for work drunk is to violate a norm; it is also maladaptive, in that it may get you fired.) At the same time, the maladaptiveness standard is unique in that it concentrate

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