As one of the world’s leading banks, with 135,000 employees in more than 50 countries, Barclays plays a significant role, from working with governments on major infrastructure projects to bringing banking to customers in emerging markets. Barclays is made up of two major businesses: Global Retail and Commercial Banking (GRCB) and Investment Banking and Investment Management (IBIM). There strategy is to achieve growth through time by diversifying their profit base making their growth relevant to their customers at all times.

Barclays realise their position as a global corporation fits them with the responsibility to be a responsible global citizen. With this in mind they aim to be carbon neutral by 2009 and have set high standards to reduce their waste and increase their recycling. They also value the importance of human rights and look to uphold these values in the projects that they finance, the communities in which they impact and amongst their employees. Barclays have also sought to raise their profile with its association with the Premier League in England and the Scottish Open Golf Championship to name a few.

Key Reasons For Barclays Success:

The main keys reasons for the success of Barclays are, with over three hundred years of history and expertise in banking Barclays has seen and has gained a reputation for being a trustworthy and a reliable institution to bank and invest with. This reputation has seen it grow into over 50 countries and become truly universal bank providing loans, investments and protecting the money of over 42 million customers and client worldwide. Another reason for the success of Barclays would be that it follows a simple strategic premise; ‘anticipates the needs of customers and clients and serve them by helping them achieve their goals.’ Part of Barclays recent success has been their ability to target and identify upcoming emerging markets e.g. India, parts of Asia and Africa, namely South Africa, expanding its retail network and cash machine availability. Despite being a truly global corporation from a basic bank account to funding