How stores deal with a shortage of supply during covid? How higher income level will impact demand?What
does a shortage reflect about the product?How do you think an increase in demand can impact firms?
this process the area of the destination itself and its image will be discussed by the author. The roles and activities of the Destination management organisation and the importance of destination image in regards to attracting potential tourists as well as exceeding visitor expectations leading to new and repeat visitors will be highlighted by incorporating various literature regarding this subjects.
Subsequent to this, the author will then explore the various literature surrounding
The concept of word of mouth communication and the impact of word of mouth recommendations on the decision making process of individuals. To achieve this the author will examine what exactly word of mouth communication is, how impactful it is and how trustworthy it is deemed by individuals in pursuit of finding their ideal holiday destination. Following this the concept of word of mouth will be explored in terms of its expansion to online mediums in the form of electronic word of mouth. This will involve looking and how the internet has allowed for the exchange of information between individuals, in the form of online reviews, social media post and so on following the developments of the internet from the 1990s to the current day.
2.1 General tourism overview
The tourism industry has been proven to be one of the biggest in the world and a major stimulus for economic growth. Currently the tourism industry contributes to ten percent of the Global domestic profit (GDP). Moreover some regions of the globe recognise tourism as their biggest revenue source for their country (Negrusa et al., 2017). Data recorded by the UNWTO shows that in 2017 international tourist arrivals reached the highest levels in 7 years at 1,322 million. This is a seven percent increase compared to 2016. This level of growth is expected to continue into 2018 with a growth of 5% over 2017 being expected (Media.unwto.org, 2019)
According to the UNWTO tourism can be defined as the “activities of a person defined as a visitor” these visitors and individuals partake in activities outside of his or her own country of residence for a period of no more than a year for various reasons such as business, leisure and health (Media.unwto.org, 2019). According to failte Ireland visitors who travel to a destination outside of where they reside can be segmented into three different groups.
1. Visitors – usually travel to a destination for just under a
