Sustainability concept to the business world

 

Convey a sustainability concept to the business world effectively as a marketing firm. Then you will take a sustainable business concept and communicate it in a way that touches environmental and social stakeholders.

Remember that each party has a different way of viewing the world and your marketing piece needs to convince them at their level.
Your piece can be in any format:

Flyer
Trifold
Video
Radio Ad
News article
Types of business sustainability measures: (If you would like to work with another sustainability measure, please contact your instructor for approval.)

New manufacturing recycling program
Reduction of water use
Using solar to conserve energy
Converting gasoline-powered vehicles to liquid natural gas
Vendor inspections and verifications to ensure product quality and approved labor force
Types of environmental causes:

Saving the whales
Saving old growth forests
Eliminating poverty
Improving the status of women in the world
Global warming

Sample Solution

l Institutions: Sharia (Islamic law) prevails in the Indonesia and it governs the family relations. Every country establishes a limit for marriage age and in Indonesia archaeology it is 16 years for women and 19 years for boy. Forced marriages are forbidden by Islamic law but in certain parts of Indonesia, parents force their children to get married. Registration of marriage is compulsory. If the marriage is not registered then it is crime under law. If a person’s wife is unable to give birth to child, physically disabled he is entitled to have multiple wives. Islamic law gives the privilege to women to initiate divorce and after divorce man can immediately remarried but to women they have to wait for 40 days, law also impose some restrictions on the movement of women and have reserved some quotas for enhancing women participation in politics (OECD Development centre).

• Level of Industralisation: Indonesia which is ranked fourth in the world for higher population has got independence in the post 1945. Through to the 1960 Modern Industrialisation process had started. Indonesia has left behind other Asian neighbours. In this period industry has earned about third quarter of half as per capita income. In 1960-67 import was the main reason for rapid industrialisation. Since 1970 diversified industrial structure came into existence by shifting dominance of simple consumer goods and resource processing. From the mid 1980 industries started exports to enhance its growth. Major exports driver in that period were textiles, garments and footwear. Due to the major state investments a substantial growth was recorded in the heavy industries. But in early 1990, due to the higher competition in the markets, slower growth rate was recorded in the industries. In 1997 Indonesia faced crisis and between 1998 to 2004 Indonesia has elected five presidents and major modifications was recorded in the political structure. Indonesia recovered soon from the crisis. Now Indonesia has lots of jobs in service sector and technological advancements and deregulations has become the reasons for fastest growth occurrence (Aswicahyono, Hill & Narjoko 2011).

Characterstics of Indonesia Workplace: In Indonesian workplace relationship between superiors and employees are of paternal and maternal nature. Employees believe on their managers and superiors so much that they think whatever they do will be good. They are too much satisfied with the working conditions, co-workers, sup

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