Suzanne Scott’s analysis of fandom and gender, consider how media industries and cultural gatekeepers

Drawing on Suzanne Scott’s analysis of fandom and gender, consider how media industries and cultural gatekeepers shape the representation and participation of fans, particularly women and marginalised groups. What are the implications of this for our understanding of fandom’s role in contemporary media culture?

Sample Solution

Media play important roles in society. They report on current events, provide frameworks for interpretation, mobilize citizens with regard to various issues, reproduce predominant culture and society, and entertain (Llanos and Nina, 2011). As such, the media can be an important actor in the promotion of gender equality, both within the working environment (in terms of employment and promotion of female staff at all levels) and in the representation of women and men (in terms of fair gender portrayal and the use of neutral and non-gender specific language). The level of participation and influence of women in the media has implications for media content: female media professionals are more likely to reflect other women’s needs and perspectives than their male colleagues. The presence of women on the radio, television and in print is more likely to provide positive role models for women and girls, to gain the confidence of women as sources and interviewees, and to attract a female audience.

Although Catherine Earnshaw is raised with Heathcliff and develops feelings of affection for him, she still cannot deny Heathcliff’s true, savage nature. When Isabella declares her love for Heathcliff, Catherine warns her about his malicious and unkind character. Catherine says “Tell her what Heathcliff is: an unreclaimed creature, without refinement, without cultivation; an arid wilderness of furze and whinstone… Pray, don’t imagine that he conceals depths of benevolence and affection beneath a stern exterior.. he’s a fierce, pitiless, wolfish man.” From Catherines statement the reader understands that Catherine believes Heathcliff to be an evil man and she tries to stop Isabella from pursuing him so that she does not get hurt by his actions.

 

 

It is clear that Heathcliff is a vengeful man. He seeks vengeance on Hindley Earnshaw for Hindley’s treatment of him when he inherited Wuthering Heights. Hindley is cruel towards Heathcliff because his father had always preferred Heathcliff to Hindley. After Hindley inherits Wuthering Heights he makes Heathcliff work on the land like a slave, causing Heathcliff to seek revenge on him. Although Hindley dies, this is not satisfactory enough for Heathcliff and he plans to treat Hindley’s son just as Hindley treated Heathcliff. Heathcliff says to the boy “Now, my bonny lad, you are mine! And we’ll see if one tree won’t grow as crooked as another, with the same wind to twist it!” The fact that Heathcliff would intend to treat an innocent child so harshly speaks volumes about his evil nature and shows that he would mistreat Hindley’s son, just to get vengeance.

Heathcliff is an extremely selfish character, only concerned with his own needs and desires. This is displayed after the death of Heathcliff’s one true love. When he is told that Catherine has died in child birth, he is only interested in his own grief. He proclaims “…Catherine Earnshaw, may you not rest as long as I am living…” Heathcliff would rather Catherine come back from the grave to haunt him as a ghost than allow her to rest peacefully. He would deny her knowing the peace of death just to satisfy his needs. Heathcliff also shows no concern for the wellbeing of Catherine’s new born daughter or her husband because he does not even mention them while he is grieving catherine, highlighting his selfish attitude.

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