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must not offer, solicit, or accept any gift, benefit, compensation, or consideration that reasonably could be expected to compromise their own or another’s independence and objectivity.

Robo Advisors: An online application that provides automated financial guidance and services.
Robo-advisors (robo-advisers) are digital platforms that provide automated, algorithm-driven financial services with little to no human supervision. A typical robo-advisor collects information from clients about their financial situation and future goals through an online survey, and then uses the data to offer advice and/or automatically invest client assets.

History of Robo Advisors:
The first robo-advisors were launched in 2008 during the financial crisis . In 2010, Jon Stein, a 30-year old entrepreneur, launched for easing way of selecting the portfolio, and roboadvisors increased in popularity. The first robo-advisers were used as online interface to manage and balance client’s assets by financial managers. Robo-adviser technology was not new to this field, as this kind of software has been in use by financial advisers and managers since early 2000’s. But they were made publicly available in 2008 for the first to general public who were in dire need to manage their assets personally. By the end of 2015, robo-advisers from almost 100 companies around the globe were managing $60 billion assets of clients and it is estimated that it will hit $2 trillion by the end of 2020.In June 2016, robo-advisor Wealth front announced a partnership with the Nevada state front to offer a 529 plan for college savings. In 2017, Betterment raised $70 million of financing and Personal Capital raised $40 million of f