The homepage of the microsite is designed to introduce the product to potential customers and convince them to learn more. It includes a clear and concise headline, a compelling image, and a brief overview of the product’s features and benefits. The homepage also includes a call to action, such as a button that encourages visitors to sign up for the product’s mailing list or learn more about it.
About
The “About” page provides more detailed information about the product, such as its history, its development process, and its unique features. The page also includes testimonials from satisfied customers and links to other resources, such as blog posts and videos.
Features
The “Features” page highlights the product’s key features and benefits. This page is important for convincing potential customers that the product is worth their investment. The features should be presented in a clear and concise way, and they should be supported by evidence, such as customer testimonials or case studies.
Benefits
The “Benefits” page explains how the product can help potential customers. This page should focus on the specific problems that the product can solve and the benefits that customers can expect to experience. The benefits should be presented in a way that is relevant to the target audience and that makes them feel like the product is a good investment.
Pricing
The “Pricing” page outlines the different pricing options for the product. This page is important for giving potential customers a clear understanding of how much the product costs and what they get for their money. The pricing should be competitive and should be presented in a way that is easy to understand.
Contact
The “Contact” page provides a way for potential customers to get in touch with the product’s creators. This page should include the company’s name, address, phone number, and email address. It should also include a form that potential customers can use to submit their questions or requests.
In addition to these five pages, the microsite also includes a blog, a social media feed, and a newsletter signup form. These features help to keep potential customers engaged with the product and its creators.
The microsite is designed to be mobile-friendly and SEO-friendly. It is also designed to be easy to maintain and update.
I hope this microsite demonstrates my skills in applied digital marketing. I have used a variety of techniques to create a site that is informative, engaging, and persuasive. I have also used the site to showcase my skills in design, copywriting, SEO, and social media marketing.
