Team Management

 

A regional sporting goods chain purchased high-end golf simulators to install in each of its three stores, and management is considering the use of several trade promotional strategies to pay for them, including a title sponsorship or a grand opening event.

 

Explain the difference between these trade promotions. What should be considered to ensure these promotions are effective for the company to use? What other trade promotions might be considered? 175 words

 

Sample Solution

Team Management

In a nutshell, trade promotion is a marketing tactic aimed at retailers by manufacturers, with the goal of increasing the demand for their products. There are different trade promotion types that manufacturers and retailers employ to put the spotlight on a promoted product including a title sponsorship and a grand opening event. For many events, sponsorship is the key to powerful marketing. Sponsorship is a smart marketing strategy that could be favorable to your business. It allows you to have a positive image and appeal to your target audience. A grand opening is a social event that is intended to introduce the community to a new business. It can include a party, refreshments or special pricing.

ermine the conditions within and usefulness of the hospital, a report by a special task force stating that the ‘Indians’ essentially did have a right to federally funded health care (Lux, 2016, p. 183), and a recommendation by a health care consultant (Lux, 2016, p. 185), results were finally attained. While not exactly what the Aboriginal communities had hoped, the resulting creation of an ‘Indian Health Centre’ in 1979 was a pretty clear win for the reserve communities (Lux, 2016). As Lux declares, the ‘Indian Health Centre’ was and is lasting proof of, “the Aboriginal community’s insistence that health services and the treaty relationship would not be severed” (Lux, 2016, p. 187). She argues that the lengths the Canadian government went to, to silence the Aboriginal community and to segregate and then assimilate them, is a true testament to just how little the rest of society thought of them (Lux, 2016). Once again, the bureaucracy that comes along with such human rights as health care, proves that the implemented policies worked towards the governments’ larger goal to treat and cure Aboriginality (Lux, 2016, p. 190); also known as the “Indian problem” (Lux, 2016, p. 3). Maureen Lux’s critical analysis of the history of health care for Indigenous Canadians portrays the harm caused by Colonization and the unmatched strength of Aboriginal communities to compel the government to finally acknowledge its commitment to health care (Lux, 2016, p. 197). Lux believes that this history of “separate beds” is one that finally sheds light on what truly occurred at a time when national health care was established and Canada was praised for this (Lux, 2016, p. 130). Behind all the hype about a humanitarian centered government, was racial discrimination, abuse of power and a legacy of cultural genocide (Lux, 2016). This legacy is one that is still remembered to this day and is one that has changed the lives of Indigenous peoples for generations to come.

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