Technology acceptance through the use of these constructs in a “real world” environment

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The UTAUT is a model (or theoretical framework) that suggests 4 key constructs (performance expectancy, effort expectancy, social influence, and facilitating conditions) to determine technology acceptance. This acceptance of technology can be for a single user or organizational-wide. The technology can be an emerging technology, but it can also be an existing technology.

By examining technology acceptance through the use of these constructs in a “real world” environment, researchers and practitioners can assess an individual’s intention to use a specific system, thus allowing for the identification of the key influences on acceptance in any given context. This information can be used to inform the development of an implementation plan for the new technology.

Here are some possible emerging technologies to consider (note: feel free to choose an emerging technology from outside this list.

Cryptocurrency or blockchain (i.e. Bitcoin, Litecoin).
FinTech (financial technology).
Cyber analytics – emerging use of analytics to support cybersecurity.
Artificial Intelligence/machine learning applications in present and near future use.
Augmented reality/virtual reality applications.
Biometric advances.
Wearable technology.
Other.
Assignment Instructions
Using the study material provided in u03s1 and other resources, choose an emerging technology and submit a 2–3 paper organized around the 4 constructs:

Performance Expectancy (technology performance).
Effort Expectancy (ease of use).
Social Influence (the degree to which an individual perceives that important others believe he or she should use the new system).
Facilitating Conditions (the degree an individual believes that an organizational and technical infrastructure exists to support the use of the system).
These constructs may also have sub-categories based on gender, age, experience, and voluntariness of use (Venkatesh et al, 2003).

Submit your paper to the assignment area by 11:59 on Sunday of this week.

Assignment Criteria
Your assignment must meet this criteria, please refer to the scoring guide for this assignment.

Conduct a research activity for selection of an emerging technology.
Demonstrate knowledge of UTAUT as a theoretical framework for the adoption of an emerging technology.
Apply the theoretical construct of performance expectancy for emerging technology adoption.
Apply the theoretical construct of effort expectancy for emerging technology adoption.
Apply the theoretical construct of social influence for emerging technology adoption.
Apply the theoretical construct of facilitating conditions for emerging technology adoption.
Communicate key points in a professional tone in a logical, well-organized manner with credit to external sources that meets the expectations of senior IT leaders.

Sample Solution

in interpretation of current social changes in lifestyles with this ‘major paradigm of sociological thought’ with application to ‘formal rationality’ being ‘purposeful calculation’ in the ‘most efficient’ way for ‘means to an end’ can arguably be the ‘dominant aspect’ in post-modern society than ‘substantive rationality’ prior to that i.e. ‘an orientation towards ideal values and ends’ (Weber, 1904, Parsons, 1981). In the past, rational ideas concerning healthy lifestyles reflected more of an ‘ideal’ state as an end ‘value’ in strengthening beliefs in religion to increase spirituality of the soul with traditional holistic treatments, however, the modern society changed towards ‘formal’ methods ‘to look better, enjoy increased vitality, and enhanced life expectancy’ therefore modern trend towards healthier society arguably links to knowledge of rational choices whereby control over own health is calculated in the most efficient way controllable by each person freely (Weber 1904, Cockerham, Abel and Luschen, 1993). Ritzer and Walczak (1988) analysis of ‘formal rationality’ evidenced that for example, Americans had reduced relying on physicians as the main authority in their health matters, consequently ‘liberating’ the dependence on health ‘experts’ and therefore unlocking the ‘bureaucratic iron cage of dehumanization and overwhelming dependence’ (Ritzer and Walczak 1988, Weber 1904, Cockerham, Abel and Luschen, 1993). To date ‘formal rationality’ has evidenced that in the past society lacked ‘freedom’ or choice to be ‘creative’ in controlling their lifestyles, however, contemporary Weberian scholars have linked ‘formal rationality’ has encouraged freedom of choice for ‘healthier lifestyles’. Weber’s (1904) ‘formal rationality’ concepts was ‘sometimes ambiguous and inconsistent’ in how it was interpreted by sociologists, however, past interpretations on ‘dehumanization’ effects of bureaucratic systems as compared to ‘iron cages’ led to lack of freedom in choice, however, in comparison the contemporary sociologist has reversed the interpretation of the ‘dehumanization’ effects of the ‘iron cage’ to positive liberating the society with Weberian concepts towards gain of a healthier western society (Weber 1904, Cockerham, Abel and Lusche

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