Technology and Small Businesses

 

 

 

Case Study
You work as a technology consultant and provide advice to small businesses.
One day, Louise and Mike approach you. The couple manage a local gym
where their members access gym equipment and sign up for weekly training
sessions with a personal trainer. New members are offered one free
consultation followed by a workout session with one of three personal trainers
employed at the gym.
People interested in joining the gym usually first enquire over the phone, or inperson at reception. A staff member will then provide a tour of the gym’s
facilities, answer any questions, and arrange a future session where new
members meet their new personal trainer. The staff member may ask the new
member what their goals are and what type of training they would like to
receive (i.e. cardio, strength). This helps them to then know which personal
trainer would be most suitable for them. Staff members are expected to be
familiar with all personal trainers, such as their qualifications and
specialisation.
At this stage important information is collected and a contract is signed by the
client. This includes:
• Client’s name and date of birth
• A copy of the clients ID (passport or drivers licence)
• contact details including phone, email and address
• emergency contact details,
• details of any medication the client is currently taking, if any.
• details of any disabilities or injuries that the personal trainer should know
about which has occurred in the past 12 months.
The client will then be provided a free personal training session where further
information is then collected. During this session, further information is
collected, which includes details of the clients:
• weight,
• height,
• BMI (body mass index),
• blood pressure
• fitness goals.
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© The Open
Polytechnic of New
• Any other relevant information that will help the personal trainer know in
advance of preparing a training program (i.e. problems with joints, past
injuries).
Currently, all information is collected on paper. The client will usually write this
information on a form. This form is then scanned, and a copy is kept in the
office filing cabinet.
Client needs
Louise and Mike are looking to develop a new process for managing member
information. They have stressed the need for a new system that is easy to use
and convenient.
The couple are also in the process of creating a new website to attract more
people to the gym and to increase awareness of all the services the gym
provides. They see an opportunity to have new clients sign up for their services
through an online web form. The information they share in a web form can then
be accessed by staff members, and further help with the process of assigning
the right personal trainer to the new member, and help the personal trainers
better prepare their first session with the new member.
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Polytechnic of New
Question 1: The information management process
There are several phases in the information management process. In Louise’s
case, the right type of information needs to be obtained, then conveniently
stored, maintained and retrieved to meet her needs.
i. Outline each stage of the information life cycle and provide examples
of how gym members information could be most effectively captured,
organised, processed, maintained and destroyed.
ii. Explain how a new online system for managing information would
benefit the company, with reference to the DIKAR/RAKID Model.
[Question 1 total: 10 marks]
Question 2: Ethical issues
Ethical issues may arise wherever there is data – particularly sensitive and
personal data.
i. Provide three examples where ethical issues may arise with the
manner in which information is (i) collected (ii) stored and (iii) shared
with others. Each example should outline the details of a possible
scenario, and explain how this is a problem, and how it could be
avoided. You may like to present your answers in a table format.
Outline the
scenario in detail
Problem Solution
Scenario #1
{briefly outline a
scenario that
involving data
collection here}
Explain why this is a
problem, and the ethical
issues that may arise.
Suggest an alternative
approach that would
reduce and/or eliminate
problems from
occurring.
Scenario #2
{involving data
storage}
Scenario #3
{involving sharing
data}
[Question 2 total: 10 marks]
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Question 3: XML Data scheme
Create an XML data scheme using custom tags. Illustrate it with a sample data
base that contains two of the garage customers’ details.
[Question 3 total: 5 marks]
Question 4: Security threats (300-400 words)
i. Social engineering is a big threat. Give four (4) examples of how an
attack could be carried out. For each, describe the countermeasures
that could be applied.
Identify a possible
attack
Possible countermeasures
Possible attack #1
Possible attack #2
Possible attack #3
Possible attack #4
[Question 1 total: 5 marks]

 

 

 

 

Sample Solution

 

 

 

 

 

American Style of Communication Compared to the European one

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quote freya starkPeople regularly talk about social contrasts among western and eastern nations. Without a doubt, the perspective, conventions, strict traditions, living conditions, etc in these nations are route not quite the same as each other; in any case, what about the western world itself? Shockingly, a more intensive see it can uncover a large number of inquisitive insights about the route individuals of, for instance, Europe and North America talk, carry on, and convey by and large. Truth be told, the contrasts among Europeans and Americans are various to such an extent that one could compose a book about it.

Maybe, the most clear quality of most of Americans is that they grin a ton. It doesn’t make a difference whether they have a solid motivation to grin, they do it. A grin isn’t only a ground-breaking advertising device, helping merchants sell more products or draw in clients; for an American, it is additionally an approach to show that somebody is inviting, that life all in all is fine, and that an individual is happy to see you when meeting you. Europeans, in actuality, like to keep an increasingly unbiased outward appearance. They grin generally when they are feeling acceptable, or feel delighted, etc; in any case, if there is no solid motivation to grin, an European’s face will stay nonpartisan, or even dull. This particularly alludes to eastern European individuals; in Russia, for instance, there is an axiom saying that “chuckling for reasons unknown is an indication of an idiot.” Still, it doesn’t imply that Europeans are bleak, or that they don’t have a comical inclination. A similar alludes to correspondence when all is said in done. Americans are amazingly informative; casual discussion and visits are normal. Europeans talk generally when there is a comment, and once in a while enter correspondence only for conversing with others.

The following huge distinction is political rightness. America works superbly by making such huge numbers of ethnic and strict gatherings of individuals live respectively calmly, and political accuracy is a major assistance right now. Be that as it may, there is a drawback: you need to focus on what you state constantly, in light of the fact that a normal American is somewhat simple to affront. Indeed, even a companion’s valuable analysis might be seen as an interruption or an affront. American individuals like to communicate what they think cautiously, taking into account how it may influence encompassing individuals. Europeans, in spite of the fact that being politically right too, are increasingly clear, even with new individuals. An European companion will quite often communicate their feeling on various events, and won’t stop for a second to advise you that you have to lose some weight, dump your accomplice, or scrub down.

Americans are a country of extraordinary differentiations. Maybe just in America you can discover unfathomably liberal and adaptable individuals who can without much of a stretch grasp everything new, consolidate it in their lives, and appreciate it; right now, can discover strict fan that despite everything have confidence in the show fate. Europeans are decently traditionalist; in spite of the fact that they don’t emphatically restrict new thoughts and can endure numerous oddities, they are for the most part individuals holding fast to more seasoned ways and customs. There are numerous strict individuals in Europe (just as skeptics) yet not at all like Americans, they don’t show their otherworldly direction as frequently.

In spite of the fact that Europe and America are portions of the western world, individuals possessing them are diverse from numerous points of view. For the most part, it very well may be said that Americans are individuals of differentiations. They are receptive, adaptable, and prepared to grasp everything new; and yet, American culture figures out how to breed unimaginable preservationists and strict aficionados. Europeans, contrasted with Americans, are progressively moderate. Besides, Americans grin a great deal—now and then essentially due to decorum; Europeans for the most part grin for an explanation, and if there is none, they like to keep an unbiased outward appearance. Americans are incredibly politically right; in most of cases, it is in reality a recipient practice, however it can likewise destroy day by day or even private interchanges, at times forestalling having cozy connections; Europeans, despite what might be expected, are progressively clear, wanting to come clean in direct (albeit perhaps not lovely) ways. Every method for correspondence is extraordinary—nor is right or off base.

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