Describe three trends facing television advertising. What’s great about television advertising? What is television advertising good
for? What’s wrong with television advertising?
What are the five main options available for television advertising (network, cable, etc.)? How can television work with other
types of media?
What questions need to be answered when buying television advertising space?
Article - Addressable TV Is Creating New Advertising Capabilities...And They Are Not Going Away - What is connected
television? What is addressable advertising? Describe each of the three main points to consider when deciding on addressable
advertising. What do you think of the idea of addressable advertising for both advertisers and consumers?
What are scripts and storyboards used for when planning television commercials?
Describe and recognize examples of the different formats for television commercials (slice of life, etc.)
Marketing has proven to be essential in promotion of consumable and consumable goods. At center stage of this activity is television advertisement. This often than once attracts many viewers who through various interaction with news and other programs often meet the very many types of products advertised to the public or target customers. In this paper, I will put into precision the trends that faces television advertisement, highlighting as well the demerits associated with it, the public view of the promotion through this section and further posit the issues of addressable advertising among other pertinent components associated with it.