comfortable leaving Marimekko in this person’s hands. With finding a successor she will be adding some sort of hierarchy within the group, creating even more control for her before she prepares to retire. This boosts diversification of roles in the company, which can be used as a type of reward system. If people are accomplishing their work in a successful time frame and manner, they can hold a higher role in the company. On the other hand, if Paakkanen stays to find a successor she could fall short in a few ways. Her mentality may shift to strictly focus on finding a successor and she may fall behind on her duties with subcontractors or may miss mistakes made by designers. Or, Kirsti may fail to train her successor since she is a micromanager. She may not delegate enough work and training to her successor and then she won’t have someone who is prepared to take over for her.

If Paakkanen stays with Marimekko and chooses to focus on expanding the company internationally she will have some big choices to make. This may benefit her since she may continue to see success for herself in the company. She will continue to maintain the respect of her workers and her positive image. As for the company, it may find booming business internationally. Their designs could be adored worldwide, this will also benefit the designers since people will begin to know their names. Some big issues that may arise are the struggle to break against their group norms. By potentially having to add more men or by expanding past their boundaries of Finnish workers, there becomes changes the company hasn’t faced before. Plus, expanding gives less control to Paakkanen. Yes, they may be optimizing on their target market. Or, it could backfire and no one may take to the products of Marimekko very well. Lastly, this could create in groups and out groups, causing tension among workers in Finland and internationally. Working on an international scale may be too much for Paakkanen to handle.