In today’s digital age, companies rely heavily on advertisements to attract customers. An example of this can be found in a recent ad from Apple that is designed to target new iPad users. The advertisement showcases people of all ages using the device for various purposes such as online learning, art projects and gaming while also featuring an interesting and upbeat soundtrack.
The use of ethos within this ad is quite effective as it stresses the importance of quality design through both visuals and audio elements. This is achieved by first introducing viewers to the product which highlights its sleek construction before transitioning into interviews with real life users who discuss how they benefit from having an iPad in their daily lives (Macdonald & Miller 2019). Although there are many other similar products available on the market, Apple relies on its brand recognition and reputation to demonstrate why customers should choose theirs over competitors.
Pathos is showcased here through a combination of vibrant colors coupled with visual effects which creates a sense of excitement around the product being advertised (Ginsberg et al., 2017). Additionally the positive narration throughout reinforces these emotions further so that viewers can see themselves using one for all kinds of activities thus motivating them to make a purchase.
Finally, logos comes into play when discussing features such as memory storage, battery life or software compatibility as this provides customers with specific information regarding what they are buying thus helping make more informed decisions (Yashayev 2020). Through thoughtful consideration of each element listed above, Apple has managed create an intriguing advertisement that resonates well with their intended audiences.
Bandy why assignment essays are common assessment tasks in undergraduate tertiary coursework, and estimate the effectiveness of assignments as an avenue for literacy.( Word limit 500 words – 10 latitude) Please note that the APA representing style is used in this sample essay.
preface
Assignment essays are developed from set questions that give scholars a period of time to probe a content and produce their answer with references to their sources of information. While there are some disadvantages with using assignment essays as an assessment tool, there are sound educational purposes bolstering this practice. This essay examines the reasons why assignment essays are salutary for pupil literacy and considers some of the problems with this system of assessment.
Body paragraph 1
Assignment essay tasks are set to help scholars to develop mastery of their study subject. originally, assignment tasks enhance understandings about subject matter. Yang and Baker( 2005) reason that “ to master your literacy accoutrements and extend your understandings, you need to write about the meanings you gain from your exploration ”(p. 1). Secondly, exploration( Hex, 2004; Zapper, 2006) easily demonstrates that scholars learn the jotting conventions of a subject area while they’re probing, reading and writing in their discipline. This exertion helps them to “ crack the law ” of the discipline( Bloggs, 2003,p. 44). therefore, scholars are learning subject matter and how to write in that correctional area by probing and writing assignment essays.
Body paragraph 2
Using assignment essays for assessment supports pupil learning better than the traditional examination system. It’s considered that course– work assignment essays can lessen the extreme stress endured by some scholars over ‘ unforeseen– death ’ end of semester examinations
If we contend that all scholars write about everything they’ve learned in their study courses at the same time and in the same place(e.g. in examinations), we aren’t giving all of our scholars equal openings. Some scholars aren’t demoralized by the test experience while others suffer ‘ test jitters ’ and perform at the smallest position of their capabilities.( Wonderland University, 2006,p. 4)
also, Jones etal.( 2004,pp. 36- 37) propose that assignment essays can be used to assess pupil learningmid-course and so give them with helpful feedback before they’re subordinated to the test experience. Examinations only give scholars with a mark rather than specific feedback on their progress. thus, setting assignment essays for a substantial part of pupil assessment is a important fairer approach than one- off examination testing.
Body paragraph 3
As an assessment tool, assignment essays have some disadvantages for speakers and scholars. It has been set up that assignment essays consume a great deal of staff time and plutocrat to mark and pupil time to prepare( Sankey & Liger, 2005,p. 192). A consequence of these problems is that feedback to scholars is constantly delayed, and this is much lower useful to scholars than rapid-fire feedback(p. 294). It’s incompletely because of these disadvantages of time and expenditure that other assessments similar as multiple– choice tests and short answer questions have an continuing place in the tertiary literacy terrain.
Conclusion
To conclude, it seems that assignment essays continue to have a prominent part in tertiary education as an assessment tool. This is substantially because they’re veritably effective in developing knowledge and jotting chops for subject areas. Also, assignment essays can be less stressful than examinations as they allow scholars to show their understanding of content in lower pressured circumstances. On the other hand, the time consuming nature of jotting and marking essays points to some disadvantages that also need to be considered. The weight of substantiation, still, supports the jotting of assignment essays for pupil assessment because this approach has similar positive and proven goods for bettered pupil literacy.
References
Bloggs,J.( 2003). Linking tutoring, literacy and succeeding in advanced education. London Bookworld.
Hex,J.M.( 2004). Pupil essay jotting. Journal of Research in University Education, 9( 2), 114- 125.
Jones,J., Smith,P.L., Brown,K., ZongJ., Thompson,K., & Fung, sire( 2004). Helpline Essays and the university pupil. Tokyo Courtyard Printers.
Sankey,J.M., & Liger,T.U.( 2003). Learning to write essays( CD- ROM). Sydney Wonderland University.
Taylor,G.( 1989). The pupil’s jotting companion for the trades and social lores. Cambridge Cambridge University Press.
Wonderland University.( 2006). Attributes of a university graduate. doi10.1098/ 063- 112
Yang,S., & Baker,O.E.( 2005). Essay jotting and the tertiary pupil. Melbourne Diamond Press.
Zapper,Y.( 2006). Learning essay jotting. InF.T. Fax &Y. Phoney( Eds.), Learning gests at University(pp. 55- 70). Calcutta Academic Scholar Press.
