The benefits of global marketing operations

1. Briefly explain the benefits of global marketing operations. Provide and example of a modern company in your answer. 2. A company has a choice of four different modes of foreign market entry. Briefly describe each of these modes. 3. Assume that you are a consultant for a telecom giant based in the United States that wishes to create a joint venture with a Japanese electronics company. The joint venture is expected to enter and compete in the Scandinavian market. Suggest an organizational structure that would be most suitable for this joint venture. Also, comment on why the structure might be a good one to use. 4. List out the five characteristics of an innovation that assist in determining the rate of acceptance or resistance of the market to a product. 5. Define a global brand. How important are global brands? Use a global brand as a basis for your answer. 6. Three factors affect the demand in international industrial markets differently than in consumer markets. What are these factors and why are they impactful? 7. Discuss the price-quality relationship. Provide an example from the international setting. 8. What has become the primary vehicle for doing business in many foreign countries? Explain and justify your answer. 9. Discuss the continuity problem associated with a channel of distribution. Provide an example from the international setting. 10. What are the various issues that must be taken into consideration by an e-vendor?

 

Sample Solution

The benefits of global marketing operations

Global marketing is basically the beginning, middle, and end of how a business organizes, creates, positions, and advertises its products and services on a global scale. Giant operations have always had their hands in global marketing through having operations, representatives, and employees in other countries. When a business expands into a new market, they gain more knowledge. The expansion of global markets has not only affected the movement of consumer goods but how businesses function and reach out to collaborators and employees. Global marketing is essential for modern businesses. With analytical tools, they acquire knowledge at a faster pace, which leads to a higher quality of service or products that are available for customers.

onsumed will be at Q1 and the cost of the expense is at P1. Assuming that left to the market this will prompt an extra weight loss of monetary government assistance (region concealed red). It is hence down to the assessment to assimilate this externality. The duty causes the Marginal Private Cost (MPC) bend to move to left achieving another social ideal harmony at point B. The new result of red meat would tumble to Q2 and the cost would ascend to P2, subsequently eliminating the extra weight misfortune.

The thought behind the duty is that when an expense is added to the great the cost of the utilization and the expense of creation of the great ascents, as find in figure 1, from P1 to P2. This ascent in cost goes about as a motivator from purchasers to consume less red meat so they have more cash to spend on different merchandise. The motivating force for makers is to raise the cost of the really great for the customer to hold their benefits because of the ascent in the expense of creation. The assessment will ideally imply that less individuals consume red meat and along these lines less individuals will experience the ill effects of the related wellbeing dangers of its utilization; eventually implying that the NHS will be under less strain from individuals experiencing diseases because of their red meat admission. It might likewise urge people to substitute red mead for better choices like white meats like chicken and fish.

The public authority can along these lines utilize the duty income gathered from the expense to put towards different things. For instance, it would be helpful to place more cash into the NHS so they are better ready to adapt to the quantity of patients they have and offer a greater support. The public authority could likewise place cash into illuminating the public further about the risks of overconsuming red meat through promoting or making it a mandatory piece of the schooling system.

In spite of the fact that tax assessment has its reasonable advantages, it’s anything but an ideal intercession to address the unmistakable market disappointment that is happening. Initially, the versatility of interest for red meat should be considered. In the event that the interest for red meat is profoundly inelastic, it will deliver the expense futile in light of the fact that the slight expansion in the cost of red meats will affect interest. In a 2011study it was assessed that the uncompensated cost versatilities for hamburger and pork (well known red meats) in 2009 was – 0.594 and – 0.779 individually, meaning they are both cost inelastic (Tiffin et al 2011). In this manner the assessment is probably going to affect utilization since shoppers will in any case purchase red meats like hamburger and pork regardless of the ascent in cost.

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