The BMW car company

 

Write as a CEO of BMW car company
Explain your overall assessment of the company regarding its financial ratios. Congratulate or criticize the CEO for doing better than or worse than the industry average OR past performance OR past averages. Use examples – be precise.
EPS Earnings Per Share
Stock Price
ROE Return on Equity
Revenue
Profit
Give judgment about the company’s results, using strategic analysis tools from only three chapters (one tool per chapter). Again, — be complimentary AND critical.
Ch. 1 business model, evolving/dynamic strategy (deliberate, emergent)
Ch. 2 mission/vision, balanced scorecard (strategic AND financial objectives), strategy hierarchy
Ch. 3 macro environment, five forces (buyers, substitutes, new entrants, suppliers, rivalry)
Ch. 4 value chain costs, strengths assessment
Ch. 5 strategy genres
Ch. 6 offensive moves, timing (late v. early), integration (backward, forward), alliances/M&A
Ch. 7 international posture (global, multi-domestic, trans national), international methods (export, license, franchise, subsid, partnerships/M&A)
Ch. 8 related v. unrelated diversification, weighted comparisons
Ch. 9 business case for ethics (avoid costs: visible, admin, invisible)
Ch. 10 hiring/training, policies, procedures, IS, rewards, culture
Close with a concluding reflection about what you learned while studying the company — and what you predict for the future of the company.

 

 

 

Sample Solution

In order to test and determine whether an attempt at defining “good” is correct and not a concealed assignment is what Moore called the “open question argument.” Moore proposed that if “goodness” is a natural property, then there is some correct explanation of which natural property it is. For example, maybe “goodness” is the same property as “pleasantness”, or the same property as being “desirable”. Further, a correct property must be identified to fill in an identity statement of the form “goodness = __________”, or, “what is good is _________”. This kind of identity statement can be correct only if both terms on either side of the identity sign are synonyms for proficient speakers who understand both terms. Synonymy of the two terms is then tested through substitution of a term. Moore’s idea is that substitution of synonyms for one another preserves the original proposition that a sentence expresses. For example, using the sentence: “what is good is pleasant.” For this to pass Moore’s test, the sentence would have to express the same thing as “what is pleasant is pleasant.” Moore believed it was obvious that these two sentences do not express the same proposition. In thinking that what is good is pleasant, Moore thought one is not only thinking that what is pleasant is pleasant. According to Moore, there is an “open question” as to whether what is good is pleasant, and it can be understood when someone doubts the generated statement. However, there is no “open question” as to whether what is pleasant is pleasant, because this analytic truth cannot be doubted. Therefore, Moore thought that no substitution will pass the test. Therefore, there is no natural property of “goodness”. In other words, according to Moore and his open question argument, “goodness” is a non-natural property.

Objections to the open question argument include the fact that Moore

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